MakeO - Content Writer - SEO Vertical (4-5 Yrs) Mumbai (Content/Design)

About Us:makeO healthcare - We are a fast-growing healthcare brand dedicated to making quality medical services and wellness solutions accessible to all. As part of our expansion, we are looking for a strategic and skilled content writer to join our digital team and help us craft compelling, trustworthy, and SEO-optimized content that drives organic growth and user trust. Key Responsibilities: Content Creation & Strategy:- Write clear, engaging, and medically accurate content for websites, blogs, landing pages, and social platforms.
-Develop content for organic traffic growth with a focus on topical authority and keyword intent.
-Collaborate with SEO teams to develop content calendars aligned with organic growth goals. SEO & Content Optimization:- Implement AI Overview-friendly content formats including FAQs, how-to guides, pros/cons, comparative content, and semantic structuring.
-Optimize content for People Also Ask (PAA), featured snippets, and zero-click search results.
-Regularly audit and update old content based on search intent shifts, SERP analysis, and Google s core updates. EEAT Compliance:- Integrate first-hand experience, expert references, citations, and trust signals in all content.
-Collaborate with medical reviewers or healthcare professionals to validate and enrich content.
-Ensure author bios, credentials, and content fact-checking processes are in place. Content Research:- Conduct in-depth research on health-related topics using credible sources such as PubMed, WHO, and peer-reviewed journals.
-Monitor competitor and industry trends to identify content gaps and ranking opportunities. Content Governance:- Maintain tone of voice, readability, and brand consistency across all content formats.
-Follow content SOPs for reviews, legal compliance, and medical accuracy. Must-Have Skills: - 4-5 years of content writing experience, preferably in the healthcare, wellness, or pharma sector.
-Proven understanding of SEO writing, search intent, and AI-generated SERP behavior.
-Strong command over content structuring for AI Overview and rich result eligibility.
-Familiarity with EEAT principles and Google s Search Quality Evaluator Guidelines (SQEG).
-Exceptional research, writing, and editing skills with a keen eye for detail.
-Hands-on experience with CMS (WordPress preferred), SEO tools (Surfer, As, SEMrush, or Clearscope), and analytics platforms (GSC, GA4).
-Ability to write for multiple content formats: blogs, web copy, medical guides, landing pages, microcopy, etc. Good to Have: - Understanding of Generative AI and how to optimize content to coexist with or outrank AI-generated answers.
-Basic knowledge of schema markup, structured data, and content-driven CRO.
-Familiarity with medical writing standards (ref:updazz.com)

Payroll Type : Permanent