Social Media Manager

Job Summary

We are seeking an experienced and creative Social Media Manager who can effectively manage our online presence, brand awareness, and digital marketing strategies . The ideal candidate should be proficient in creating landing pages and sales pages using WordPress , have excellent knowledge of social media trends and campaigns , possess advanced English skills for influencer management and research, and be comfortable using Canva for report making .

Key Responsibilities

A. Social Media Strategy & Planning

• Develop, implement, and manage the overall social media strategy to build brand awareness and increase engagement.
• Research current social media trends, competitor activities, and audience preferences .
• Create a monthly content calendar aligned with business objectives.

B. Content Creation & Management

• Create, schedule, and publish high-quality, engaging, and visually appealing posts across all major platforms ( Facebook, Instagram, LinkedIn, Twitter, YouTube, etc. ).
• Use Canva and other tools to design basic graphics, reports, and presentations.
• Write creative captions, blog snippets, and ad copies for various campaigns.

C. WordPress Landing & Sales Page Development

• Design and manage landing pages and sales pages using WordPress.
• Optimize pages for better user experience, lead generation, and conversions .
• Collaborate with the design and content team to improve page layouts and messaging.

D. Influencer Management & Collaboration

• Identify, connect, and negotiate with influencers, bloggers, and brand ambassadors .
• Maintain strong relationships with digital creators and manage partnerships.
• Track influencer campaigns and measure return on investment (ROI) .

E. Research & Analytics

• Conduct research on target audiences, competitors, and industry trends .
• Use social media analytics tools to track performance metrics .
• Prepare monthly and quarterly reports using Canva and present insights to management.

F. Advertising & Campaign Management

• Plan and execute paid social media campaigns on platforms like Facebook Ads, Instagram Ads, and LinkedIn Ads .
• Monitor ad performance, conversions, and ROI .
• Suggest strategies for continuous improvement and better engagement .