Deconstruct - Brand Copywriter (1-3 Yrs) Bangalore (Content/Design)

About Deconstruct:At Deconstruct, we re redefining skincare with a scientific, transparent, and results-driven approach. Our formulations are backed by research, and our D2C-first model allows us to deliver effective, ingredient-led products directly to consumers.Role OverviewWe re on the lookout for a dynamic Associate Brand Copywriter who s equally passionate about skincare and storytelling. You will play a hybrid role - writing clear, benefit-led product and campaign copy and conceptualizing creative scripts and promotional material for videos, reels, and digital content. From catchy taglines to scientific ingredient explainers, you ll bring Deconstruct s voice to life across formats and platforms.You ll work closely with the Brand, Website, Marketing, and Design teams to ensure all communication is engaging, brand-aligned, and crafted for impact.Key Responsibilities- Write compelling product descriptions, ingredient explainers, and benefit-led content for the website, packaging, and product launches- Conceptualize and write short-form scripts for brand videos, social media reels, and influencer content - teasers, trailers, brand stories, etc.- Create engaging and educational content for Instagram, YouTube, LinkedIn, and Twitter, aligned with Deconstruct s voice- Craft taglines, Hooks, dialogues, captions, and call-to-actions that align with campaign goals and resonate with the target audience- Collaborate with creative producers, designers, and editors to bring campaign ideas to life- Draft and optimize emailers, ad copies, SMS, and push notifications for retention and engagement- Adapt tone and style to suit different content types - scientific, conversational, promotional, or witty- Work with SEO/content team to optimize copy performance and keyword integration- Stay updated on skincare trends, consumer behavior, and new-age content tools- Revise and refine content based on internal and external feedbackMust-Haves- 1-2 years of experience in a copywriting/content role in a D2C, skincare, beauty, wellness, or personal care brand/agency- Strong grasp of skincare products, routines, and ingredients with the ability to simplify scientific information- Experience writing both promotional copy and longer-form educational content- Excellent command over English, ability to write crisp, grammatically sound, and impactful copy- Comfort working across formats: web, social media, email, video, and product- Collaborative mindset with a creative yet structured approach to content creation- Proficiency in Microsoft Word, Excel, and willingness to explore AI-driven tools like Runway ML, Clipdrop, etc. (ref:updazz.com)

Payroll Type : Permanent