Referral Marketing Lead - EdTech (3-5 Yrs) Bangalore (Marketing/PR/Advertising)

Requirements:- 3-5 years of experience in referral marketing, community management, growth marketing, or related roles.- Prior experience managing a team and driving performance.- Strong understanding of customer engagement, incentive-driven marketing, and data analytics.- Hands-on experience with CRM tools, referral platforms, and marketing automation tools.- Excellent communication, stakeholder management, and problem-solving skills.- EdTech or high-growth startup experience is a plus.Key Responsibilities:- Team Leadership: Manage and mentor a team of 4-5 Referral Marketing Associates, ensuring high performance and alignment with business goals.- Strategic Referral Growth: Develop and execute innovative strategies to maximize learner referrals and improve conversion rates.- Community Engagement & Advocacy: Foster strong relationships with Scaler learners to enhance brand advocacy and drive word-of-mouth marketing.- Performance Tracking & Optimization: Monitor referral performance metrics, analyze trends, and implement data-driven improvements.- Cross-functional Collaboration: Work closely with marketing, sales, and learner success teams to enhance referral impact.- Incentive & Rewards Management: Optimize referral incentives to ensure high participation, retention, and ROI. (ref:updazz.com)

Payroll Type : Permanent