Search Engine Optimization/Search Engine Marketing Specialist (2-4 Yrs) Chennai/Bangalore/Hyderabad (Online/Digital Marketing)

Job Summary:We are looking for a data-driven and analytical SEO/SEM Specialist to manage all search engine optimization and marketing activities. The ideal candidate will be responsible for executing strategies to increase organic traffic, improve search engine rankings, and manage paid search campaigns to drive targeted leads and conversions.You will work closely with content, design, and development teams to ensure best practices are implemented across all digital touchpoints.Key Responsibilities: SEO (Search Engine Optimization):- Perform keyword research, competitor analysis, and content gap identification- Optimize on-page elements including meta tags, headers, internal linking, and content- Develop and execute link-building strategies (white-hat)- Collaborate with content creators to optimize blog posts, landing pages, and web copy- Conduct regular SEO audits and implement technical fixes (crawl issues, redirects, mobile-friendliness, site speed, etc.)- Monitor and analyze website performance using tools like Google Search Console, Google Analytics, and SEMrush/As SEM (Search Engine Marketing/Paid Search):- Plan, launch, and manage paid campaigns on Google Ads and Bing Ads- Optimize ad copy, landing pages, and bidding strategies to maximize ROI- Track campaign performance and make data-backed decisions for improvement- Conduct A/B testing for ads, landing pages, and keywords- Manage budgets, report on KPIs, and adjust spending for best resultsRequired Qualifications:- Bachelor s degree in Marketing, Communications, Business, or a related field- 2-4 years of proven experience in SEO and/or SEM- Hands-on experience with tools like Google Ads, Google Analytics, Search Console, SEMrush, As, Moz, or Screaming Frog- Strong understanding of on-page and technical SEO, paid search strategies, and Google Ads best practices- Experience with keyword research tools and web analytics platforms- Basic knowledge of HTML/CSS is a plus- Strong analytical, problem-solving, and communication skillsPreferred Qualifications:- Google Ads Certification- Google Analytics Certification (GA4)- Experience with tag management systems (e.g., Google Tag Manager)- Previous work in an agency or fast-paced environment- Familiarity with CRO (conversion rate optimization) tools and techniquesKey Competencies:- Analytical mindset with attention to detail- Results-oriented and data-driven decision-making- Strong organizational and time management skills- Ability to work cross-functionally with marketing, design, and tech teams- Up-to-date with the latest search engine trends and algorithm changes (ref:updazz.com)

Payroll Type : Permanent