Product Content Writer & Digital Marketing Executive (1-3 Yrs) Hyderabad (Online/Digital Marketing)

Job description: Product Content Writer & Digital Marketing ExecutiveLocation: Hyderabad - On-site.Job Type: Full-Time.About the Role:We are looking for a dynamic Product Content Writer & Digital Marketing Executive who can craft compelling product content and execute high-performing digital marketing campaigns. The ideal candidate understands how to turn product features into benefits that attract, educate, and convert customers.This is a hybrid role that demands creativity, analytical thinking, and a passion for both words and marketing.Key Responsibilities:Product Content Writing:- Write clear, engaging, and SEO-optimized product descriptions, titles, and feature lists.- Create content for product pages, landing pages, catalog, banners, and packaging (if needed).- Research competitor products and industry trends to craft persuasive messaging.- Collaborate with product, design, and development teams to ensure accurate and compelling product representation.- Create scripts or content for product explainer videos, demos, or customer testimonials.Digital Marketing Execution:- Plan and run paid digital ad campaigns across Google Ads, Facebook/Instagram, and other platforms.- Develop and manage email marketing campaigns focused on promotions, launches, and re-engagement.- Monitor performance metrics (CTR, conversions, ROAS) and optimize campaigns accordingly.- Drive organic traffic using SEO strategies, content marketing, and backlink building.- Manage and grow product-focused social media content and engagement.- Utilize analytics tools to report on campaign performance and product content engagement.- 1-3 years of proven experience in product content writing and digital marketing.- Strong understanding of e-commerce, SEO, conversion copywriting, and digital channels.- Hands-on experience with tools like Google Ads, Meta Ads Manager, Google Analytics, SEMrush/As, Mailchimp/Klaviyo, and WordPress or Shopify.- Excellent written and verbal communication skills with a strong product storytelling ability.- Attention to detail, creativity, and analytical mindset.Preferred Qualifications:- Experience writing for tech products, SaaS, e-commerce, or D2C brands.- Basic knowledge of HTML, CMS platforms (e.g., Shopify, Magento), and product feed management.- Familiarity with A/B testing and conversion rate optimization (CRO).- Graphic design skills (Canva, Figma, or Adobe Suite) are a plus. (ref:updazz.com)

Payroll Type : Permanent