Creative Editor - Fashion And Lifestyle

Position Overview

A Creative Editor in the Fashion & Lifestyle domain is a highly skilled professional responsible for conceptualizing, creating, and curating engaging content that reflects the latest trends in fashion, beauty, luxury, and lifestyle. The role combines editorial expertise, visual creativity, and digital strategy to develop compelling content for magazines, websites, blogs, social media, campaigns, and brand marketing materials . This role requires someone with a strong understanding of fashion aesthetics , storytelling abilities , and the ability to manage multi-platform content strategies . The Creative Editor collaborates closely with designers, stylists, photographers, marketing teams, and influencers to ensure the brand delivers trendy, relevant, and impactful content to its audience.

Key Responsibilities

1. Content Strategy & Planning

• Develop a comprehensive editorial calendar aligned with brand campaigns and seasonal trends.
• Research emerging fashion, beauty, and lifestyle trends for fresh and innovative ideas.
• Conceptualize themes, features, and storylines that appeal to the target audience.
• Coordinate with marketing teams to ensure editorial content aligns with brand objectives.
• Plan campaigns and content across digital, print, and social platforms.

2. Editorial Content Creation

• Write, edit, and proofread high-quality articles, blogs, and feature stories .
• Create compelling headlines and captions optimized for audience engagement.
• Curate product descriptions, lookbooks, press releases, and promotional content .
• Ensure content maintains brand voice, tone, and visual identity .
• Develop fashion editorials, styling guides, and influencer-driven campaigns.

3. Visual Direction & Styling

• Work with photographers, stylists, and art directors to conceptualize photoshoots .
• Approve creative layouts, fashion spreads, and promotional visuals.
• Provide guidance on outfit coordination, accessories, and styling aesthetics .
• Collaborate with designers and content creators to ensure visual consistency .

4. Social Media & Digital Marketing

• Oversee content development for platforms like Instagram, YouTube, Facebook, and Pinterest.
• Identify viral trends and create interactive content formats (Reels, Stories, Shorts).
• Collaborate with influencers and brand ambassadors for campaigns.
• Optimize digital content for SEO and audience engagement .
• Monitor analytics to track performance and fine-tune strategies.

5. Brand Collaboration & Partnerships

• Partner with fashion brands, lifestyle labels, and PR agencies for co-branded campaigns.
• Negotiate collaborations with designers, celebrities, and social media influencers.
• Represent the brand at fashion shows, events, and media launches .
• Build long-term relationships with industry stakeholders and collaborators.

6. Team Management & Coordination

• Lead a team of writers, stylists, photographers, and graphic designers.
• Assign content tasks and ensure timely execution of editorial deliverables.
• Mentor junior editors, interns, and co...