SocialPilot - Growth Marketer/CRO Specialist (2-3 Yrs) Any Location (Online/Digital Marketing)

- SocialPilot is on the lookout for someone who will be responsible for owning and implementing end-to-end strategies to improve the conversion rates from our website and marketing campaigns across different paid and organic channels.- The ideal candidate would use a data-driven approach to identify areas of improvement, design and execute structured experiments on a regular basis, and develop a robust CRO process to scale the efforts.This role is full-time - Remote, IndiaWhat You will Do:- Organize and visualize website data to analyze, identify, and address friction points on a prospect s path to conversion.- Design experiment hypotheses using both qualitative (page evaluations, UX design principles, site reviews, heatmaps and session recordings) and quantitative (traffic source analysis, web analytics tools) sources.- Design and implement various A/B testing, multivariate, and other experiment strategies to optimize not only landing pages and funnels, but also chatbots, pop ups, emails and other marketing assets.- Establish and maintain a clear backlog, and defining the optimization roadmap that will impact conversions, user engagement, and other KPIs.- Work closely with the stakeholders and collaborate with cross-functional teams including design, development, and content to plan and execute experiments.- Continuously monitor, document, and report key performance indicators (KPIs) and insights to stakeholders. Recommend improvements, refine and iterate tests based on this data.- Create a thorough, replicable, scalable framework for continuous experimentation and improvement.- Align stakeholders on root issues and opportunities based on data-backed evidence.- Troubleshooting existing issues with analytics and optimization set-ups and present results internally through the production of high-quality documentation.- Creating high-quality, comprehensive deliverables such as project strategy decks, creative briefs, and weekly/monthly reports.What are you like:- At least 2-3 years of experience in B2B SaaS marketing teams, with a focus on conversation optimization and growth marketing efforts.- Experience in running and analyzing A/B, split, and multivariate tests end-to-end.- Strong understanding of conversion copywriting, user experience and web design principles.
-Proficiency in data and customer analytics principles and tools including but not limited to Google Analytics 4, HubSpot, MixPanel and data visualization tools like Google Looker Studio.- Ability to work with cross-functional technical teams on website tracking and troubleshooting. A good understanding of Google Tag Manager is preferred.- Experience working in a fast-paced, dynamic work environment.- Excellent oral/written communication and collaboration skills. About SocialPilot:- SocialPilot empowers over 13,500 agencies and SMBs to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients.- We re a high-growth bootstrapped B2B SaaS company with healthy profitability and a solid runway.- SocialPilot is nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category.Our impact so far:- Helped 13,500 marketing agencies and SMBs across the globe- 5 billion social media posts published- One of the fastest-growing SaaS companies in India as listed by Inc 42- Ranked as a Leader consistently by G2, Capterra, SoftwareSuggest, and TrustRadius- Nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category- Named as the Top 10 Bootstrapped Startups in India- Consistently ranked as a Great Product consistently by G2, Capterra, and TrustRadius- Officially a Great Place to WorkTM - Certified startup- Rated by YOUR STORY as the Number 1 social media scheduling toolWhat we believe in:- Customer Obsession: We put customers first while making decisions and planning future goals- Ownership: We believe in taking ownership of areas that we re working on. We own up to our - successes and failures. Moving the needle matters more than just busywork- Relentless: When it comes to creation & innovation, we stop at nothing. We might fail at the first attempt, but we rise back fast to try again.- Nimbleness: We respond rapidly to changing circumstances and customer needs- Collaboration: Our collaboration efforts extend to our partners and customers along with our internal team. We are stronger together.Why join SocialPilot?- Complete transparency on strategy, business metrics, key performance indicators, and major initiatives across the organization- No micromanagement: Own up your work and be accountable without the need for close supervision.- Great team: Work with a great team with diverse backgrounds from world-class organizations- Personal growth: Design a personal learning plan ...

Payroll Type : Permanent