Brand Manager (5-8 Yrs) Hyderabad (Marketing/PR/Advertising)

Job Description: Brand Manager Position Overview: The Brand Manager will be responsible for developing and executing brand strategies to enhance brand equity, drive market share, and achieve profitable growth. This role requires a strategic thinker with strong marketing skills and a deep understanding of FMCG market.Key Responsibilities:1. Brand Strategy and Planning:- Conceptualize & execute effective marketing architecture in line with the consumer persona and provide inputs to R&D on new product development and launches- Digital first mindset - familiarity of tools to execute tasks like buying, performance marketing, analytics etc. by oneself2. Market Analysis and Consumer Insights: From a consumer and customer marketing perspective - Market Research: Include responsibilities related to conducting market research to understand consumer behavior, market trends, and competitive landscape- Consumer Insights: Emphasize the importance of leveraging consumer insights to inform brand strategies and marketing campaigns3. Marketing and Communication:- Design and execute marketing campaigns across offline & online channels (digital, print, TV, etc.) Support creative asset development (ads, packaging, POS material)4. Digital and Social Media Expertise:- Digital Marketing: Emphasize proficiency in digital marketing, including SEO, SEM, social media, and content marketing - Social Media Management: Highlight the importance of managing the brand s presence on social media platforms and engaging with the online community5. Innovation and Product Development:- Product Innovation: Mention the role in driving product innovation and development based on market needs and consumer feedback.- Launch Strategies: Include responsibilities for planning and executing product launches6. Cross-functional Collaboration:- Team Coordination: Highlight the need for collaboration with cross-functional teams such as sales, R&D, supply chain, and finance to ensure alignment and execution of brand strategies- Stakeholder Management: Experience of building & contructing partnerships. Onboarding partners to execute strategies, including managing relationships with external stakeholders like advertising agencies, media partners, and vendors7. Performance Metrics and Reporting:- Data Analysis: Specify the need for analyzing sales data, campaign performance, and other key metrics to measure the effectiveness of brand initiatives.- Reporting: Include regular reporting on brand performance, market share, and ROI to senior management8. Ownership of topline:- Responsible for the achievement of the brand sales target 9. Technology enablement to drive savings:- Implementation of brand technology solutions to streamline processes like content creation and approval, performance monitoring, streamlining repetitive tasks reducing time and costs Measurable outcomes:- Increasing brands market share - Running successful marketing campaigns that drive engagement and conversions- Increase brand recall and recognition among the target audience- Build positive image and reputation for the brand- Achieving financial targets and contributing to the company s profitabilityKey Performance Indicators (KPIs):- Brand sales target & NPI sales target achievement- Market penetration / Numerical distribution- ROI on marketing spend and budget adherence - NPSPreferred Candidate Profile:- Experience: Minimum 8 years of experience in brand management, with a proven track record in the FMCG industry.- Education: Bachelor s degree in Marketing, Business Administration, or a related field. MBA preferred.- Skills:- Strong strategic thinking and analytical skills- Excellent communication and interpersonal abilities- Creative mindset with the ability to innovate and think outside the box- Proficiency in digital marketing and social media management- Strong project management and organizational skills (ref:updazz.com)

Payroll Type : Permanent