Senior Marketing Manager - IT (7-10 Yrs) Bangalore/Pune (Online/Digital Marketing)

Job summary: - Our client is a Software as a Service (SaaS) company that specializes in the transformation of data in the US healthcare industry through cutting-edge Artificial Intelligence (AI) solutions.
-We are excited to find a seasoned and strategic Marketing Manager with 7-10 years of experience who has successfully spearheaded end-to-end marketing programs encompassing branding, messaging, content, thought leadership, GTM, demand generation, and performance marketing.
-This role is perfect for a high-energy marketing enthusiast with a stellar track record in scaling B2B SaaS marketing-ideally within the healthcare or data/AI sectors.
-We are looking for someone who combines creative brilliance with analytical precision and is eager to take ownership of the entire marketing lifecycle-from strategy to execution! - The ideal candidate will be hands-on, data-driven, and proficient in marketing automation tools like Hubspot, Trello, LinkedIn Campaign Manager, Google Analytics, and more, while adeptly managing cross-functional projects in fast-paced, high-growth environments.Responsibilities:Branding & Messaging:- Define and evolve vibrant brand identity, tone of voice, and messaging across all platforms- Ensure consistent and compelling positioning across all channels-website, social media, collateral, media, and beyond!Content & Thought Leadership:- Drive an engaging content strategy across various formats (blogs, whitepapers, case studies, videos, decks, podcasts, and more!)- Collaborate with product, sales, and leadership teams to craft narratives tailored to resonate with US payer executives- Manage the content calendar while actively contributing to writing, editing, and publishingGTM & Campaign Execution:- Own the end-to-end GTM plans for exciting product launches, webinars, events, and strategic partnerships- Build, run, and optimize integrated marketing campaigns designed to generate and nurture leads- Transform marketing insights into actionable plans that elevate awareness and pipeline growthPerformance Marketing & Analytics:- Execute dynamic digital campaigns (email, paid search, retargeting, social, and more) while tracking performance metrics- Leverage data to refine messaging, optimize conversions, and report ROI to stakeholders- Manage SEO/SEM strategies in collaboration with agencies or internal teamsTeam & Tools:- Work closely with sales, design, product, and leadership to align marketing with overarching business goals- Maintain and optimize our marketing stack (Hubspot, Trello, WordPress, Canva, Google Analytics, etc.)- Drive automation, workflows, lead scoring, and campaign tracking within Hubspot CRMRequirements:- 7-10 years of proven experience in B2B SaaS marketing with ownership across content, brand, and performance- Strong storytelling ability with a knack for crafting messages that captivate executive-level audiences- Deep understanding of demand generation, inbound/outbound marketing, and ABM strategies- Strong grasp of tools like Hubspot, Trello, Google Analytics, SEO platforms, and LinkedIn Campaign Manager- Excellent writing and verbal communication skills- Bachelor s degree in marketing, business, communications, or a related field- Preferred: MBA from a reputed instituteBonus If You Have:- Experience marketing to U.S. healthcare payers or enterprise SaaS buyers- Experience working in high-growth startups or scaling marketing teams from the ground up- A personal passion for healthcare innovation, AI, or data-driven transformation- Familiarity with graphic or video editing tools (e.g., Canva, Adobe Premiere, Descript) (ref:updazz.com)

Payroll Type : Permanent