Open Secret - Executive - Marketing (1-2 Yrs) Mumbai (Online/Digital Marketing)

Key ResponsibilitiesAs a Marketing Manager - Performance Marketing, your core focus will be to drive ROI-positive advertising campaigns across e-commerce (Amazon, Flipkart) and Q-commerce platforms (Zepto, BlinkIt, etc.) using keyword strategy and performance optimization.1. Paid Ads & Campaign ManagementPlan, execute, and optimize ad campaigns on:- Amazon Advertising (Sponsored Products, Sponsored Brands, DSP)- Flipkart Ads (PLA, Product Boost, Smart ROI)- Quick commerce platforms: Zepto, BlinkIt, Instamart, etc.- Manage campaign budgets, daily spends, pacing, and bid strategies to achieve target ROAS and sales goals.2. Keyword & Product Optimization- Conduct keyword research and targeting for each platform to boost discoverability and conversion.- Optimize product listings for ads performance (title, bullets, backend keywords).3. Analytics & Reporting- Monitor and analyze performance data across platforms.- Create dashboards or reports to track KPIs like ROAS, CTR, CPC, CPA, ACOS, etc.- Provide actionable insights to improve campaign performance and reduce ad wastage.4. Cross-Functional Collaboration- Work closely with the creative team to develop compelling ad assets.- Coordinate with the marketplace team to align on promotions, stock availability, and launches.- Partner with the growth and brand teams to align messaging and strategic goals (ref:updazz.com)

Payroll Type : Permanent