Product Marketing Role - B2C Digital Products (2-5 Yrs) Mumbai/Bangalore (Marketing/PR/Advertising)

About Media.net :- Media.net is a technology company comprising of 1250 employees focused on developing innovative monetization products for digital publishers and advertisers.
-Media.net s vast product suite leverages a strong foundation of best-in-class contextual targeting and an unmatched capability to unify disparate marketplaces to maximize competition and value for publishers and marketers. Media.net offers exclusive access to Yahoo! Bing s Contextual Ads Program featuring billions of dollars of search demand, allowing publishers premium display to search and native ad formats with strong visibility metrics. Media.net also has the industry s first server-side header bidding platform that maximizes yield with no compromise to the user experience.- We provide our publisher clients with expert advice, comprehensive access to the best monetization opportunities, and outstanding execution via highly customized solutions across all advertising formats - programmatic, search, native, content, video, mobile, local and social ads.
-Media.net s offerings incorporate proprietary machine learning technology, sophisticated data processing, and detailed analytics capabilities to successfully target internet users.- Current clients and partners include Forbes, Hearst, Meredith, Yahoo, MSN, Reuters, WebMD, The Street, Ziff Davis, NY Daily News, Facebook, AppNexus and many more.- By market cap, Media.net is one of the Top 5 largest ad tech companies worldwide.By revenue, Media.net is the second-largest contextual advertising business worldwide.
-Media.net has offices across New York, Los Angeles, Dubai, Zurich, Mumbai, and Bangalore. Media.net s US HQ is based in New York, and Global HQ in SizeLarge-scale / GlobalWorking Days5 days/weekOffice Location-Andheri East, Mumbai-Domlur, BengaluruRole & ResponsibilitiesWe are seeking a dynamic and talented Assistant Product Marketing Manager with a passion for mobile apps to join our growing team. The ideal candidate will play a crucial role in new product ideation, executing successful go-to-market strategies, and ensuring the overall success of our mobile applications. This role requires a combination of strategic thinking, creativity, analytical skills, and effective communication.- New Product Ideation : Collaborate with cross-functional teams to generate innovative ideas for new mobile app products. Conduct market research and analysis to identify emerging trends and opportunities.- Go-to-Market Strategy : Develop and execute comprehensive go-to-market strategies for new products, ensuring successful product launches. Work closely with the product development team to align marketing initiatives with product features and benefits.- Competitor Research : Conduct thorough competitor analysis to understand market trends, identify competitive advantages, and position our products effectively.- User Lifecycle Management : Develop and implement strategies to optimize the user lifecycle, from acquisition to retention. Utilize data-driven insights to enhance user experience and engagement.- A/B Testing: Design and execute A/B testing initiatives to optimize marketing campaigns and improve key performance indicators.- App Store Optimization (ASO) : Implement effective ASO strategies to enhance the visibility and discoverability of our mobile apps on various app stores.- Stakeholder Management : Collaborate with internal teams, including product development, design, and sales, to ensure alignment and successful product launches. Build and maintain strong relationships with external stakeholders, including partners and vendors.Ideal CandidateCommunication : Excellent written and verbal communication skills. Ability to convey complex ideas in a clear and compelling manner.Product Analytics : Strong understanding of product analytics and the ability to derive actionable insights from data.App Media Buying : Experience with app media buying platforms, including Google, Facebook, AppLovin, Taboola, etc.Proven ability to optimize campaigns for maximum ROI.App Monetization : Knowledge of various app monetization models and strategies. Ability to develop and implement monetization plans that align with business goals.Design and Messaging : A keen eye for design and messaging to create visually appealing and effective marketing materials. Understanding of how design elements impact user engagement. If you are a results-driven individual with a passion for mobile apps and possess the skills outlined above, we invite you to apply for this exciting opportunity.Perks, Benefits and Work Culture- Flexible work hours and leaves- Salary advance- Maternity/Paternity leave benefits & adoption assistance- Butler & Concierge services- Team Off-sites & CelebrationsBeyond Work:- Insurance benefits for you and family- Interest-free loans- Gift vouchers for special moments- Fully-equipped Gym- ...

Payroll Type : Permanent