CRM Specialist - Residential Services (3-5 Yrs) Gurgaon/Gurugram (Online/Digital Marketing)

CRM Specialist - Residential ServicesLocation : GurugramExperience: 3-5 YearsMust Have: Experience in CRM, email marketing, or database management, preferably in real estate or luxury marketingProficiency in CRM platformsData AnalyticsJob Summary:We are seeking a detail-oriented and strategic CRM Manager - Residential Services to manage and optimize our customer relationship management processes. The ideal candidate will be responsible for database management, email marketing campaigns, client engagement, and CRM automation to enhance customer experience and drive business growth.Key Responsibilities:1. CRM & Database Management- Maintain, update, and optimize the client database to ensure data accuracy and completeness.- Develop and implement segmentation strategies for personalized and targeted outreach.- Ensure compliance with data protection regulations and industry best practices.2. Email Marketing & Campaign Management- Plan and execute email marketing campaigns tailored to various real estate segments.- Monitor campaign performance, analyze key metrics (open rates, CTRs, conversions), and optimize for better engagement.- Collaborate with content and design teams to create high-quality, engaging email content.- Conduct A/B testing for subject lines, content, and delivery strategies to enhance effectiveness.3. Client Engagement & Automation- Develop automated CRM workflows to nurture leads and enhance customer experience.- Track and analyze customer interactions to derive insights and improve engagement.4. Reporting & Analytics- Generate detailed reports on CRM performance, campaign effectiveness, and client engagement.- Provide insights and recommendations based on data analysis to improve future strategies.- Work closely with the sales and marketing teams to align CRM strategies with business goals (ref:updazz.com)

Payroll Type : Permanent