Area Sales Manager - FMCG (8-15 Yrs) Pune/Delhi NCR/Delhi/Mumbai (Sales Management)

Responsibilities:Sales Team Management:- Recruit, train, and manage a team of Sales Executives within the assigned area, providing on-the-job training and identifying ways to improve their performance.- Set sales targets and KPIs for the sales team and monitor their performance.- Provide ongoing coaching, mentorship, and support to Sales Executives to enhance their sales skills and product knowledge.- Conduct regular team meetings to communicate sales objectives, share best practices, and address challenges.- Evaluate sales team performance and implement performance improvement plans as needed, driving performance through effective leadership and motivation.Distributor Management:- Identify, appoint, and manage a network of distributors within the assigned area.- Establish and maintain strong relationships with distributors, ensuring alignment with company goals and fostering long-term partnerships.- Collaborate with distributors to develop and implement effective market development and sales strategies, focusing on market expansion.- Monitor distributor performance, analyze sales data, and take corrective actions to optimize sales and distribution, ensuring proper investment by distributors in our business.- Ensure distributors adhere to company policies, procedures, and service standards, including claim processing, discount policies, and administration.Key Account Management:- Identify and develop relationships with key retailers, wholesalers, and other strategic accounts.- Negotiate and manage agreements with key accounts to maximize sales and profitability.- Ensure high levels of customer satisfaction and address any issues or concerns promptly, focusing on customer retention.Sales Planning and Execution:- Develop and implement sales plans and strategies to achieve area sales targets and expand market share.- Monitor sales performance against targets and take proactive measures to address any shortfalls.- Analyze sales data, market trends, and competitor activities to identify opportunities and challenges.- Prepare sales forecasts, budgets, and reports for the assigned area.Market Analysis and Business Development:- Monitor market trends, competitor activities, and customer preferences within the assigned area.- Provide regular feedback to management on market conditions, competitor strategies, and customer needs.- Identify and explore new business opportunities to expand the customer base and increase sales.- Be abreast with what is happening in the industry and have the agility to adapt and experiment in their territory by aligning with their seniors.Brand and Product Management:- Ensure effective execution of brand promotion activities and trade marketing initiatives in the assigned area.- Participate in trade shows, exhibitions, and other promotional events as required.- Take ownership of NPD (New Product Development) and drive successful implementation plans.- Manage pricing strategy in their markets to optimize profitability and competitiveness.- Be seen as an SME (Subject Matter Expert) of our product knowledge and USP (Unique Selling Proposition).- Be seen as an SME with the latest on Sales & Distribution (S&D) strategies.Compliance and Ethics:- Ensure proper ethical practices are administered in their area, which includes claim processing, discount policies, administration, and proper investment by distributors in our business.Qualifications and Skills:- Bachelor s degree in any discipline (Sales/Marketing preferred).- Proven experience in sales, with a minimum of 8 years in the FMCG or food industry.- Demonstrated experience in managing sales teams and distributor networks, with a focus on coaching and development.- Strong leadership, communication, negotiation, and interpersonal skills.- Ability to build and maintain strong relationships with customers, distributors, and team members, with a focus on customer retention.- Self-motivated, results-oriented, and able to work effectively under pressure.- Excellent analytical and problem-solving skills.- Strong understanding of the local market, customer preferences, and competitive landscape.- Proficiency in MS Excel and Data Analytics is a must.- Willingness to travel extensively within the assigned area.Preferred Qualifications:- Master s degree in Sales/Marketing.- Experience in the Horeca or confectionery industry.- Strong knowledge of distribution channels and trade marketing practices.- Experience in sales training and development, including on-the-job training.Key Considerations:- This job description may evolve depending on the company s strategic needs.- The food sales industry is dynamic; flexibility, adaptability, and a proactive approach are essential for success. (ref:updazz.com)

Payroll Type : Permanent