The House Of Rare - Public Relations Influencer Executive (1-2 Yrs) Bangalore (Marketing/PR/Advertising)

About Us:- Founded in 2015, the House of Rare is a fast-growing fashion powerhouse reshaping the way India experiences Western fashion. Our portfolio includes Rareism, Rare Rabbit, Rare Ones, RareZ, and RareFore.
-At The House of Rare, we believe in individuality, bold ideas, and pushing boundaries. With over 1,100 points of sale, a thriving e-commerce presence, and a team of 2,500 passionate people, The House of Rare stands at the forefront of innovation and creativity in the Indian fashion market.- Joining our team means stepping into a dynamic environment where your contributions matter, your growth is encouraged, and your career journey is anything but ordinary.Role Description:This is a full-time on-site role for a PR Influencer Executive, located in Bengaluru. We re looking for a dynamic, detail-oriented Influencer & PR Executive to join our growing team at The House of Rare. This role will be the driving force behind building and nurturing relationships with influencers, media, and PR partners - ensuring our brand stays at the forefront of fashion conversations.Key Responsibilities: Influencer Relations:- Identify, onboard, and manage influencers across fashion, lifestyle, and culture.- Plan and execute influencer campaigns (paid & barter), ensuring seamless delivery of content.- Track performance metrics and optimize for ROI.Public Relations:- Build and maintain strong media contacts - editors, stylists, journalists, and digital media platforms.- Draft press releases, pitches, and media notes.- Coordinate product seeding and PR events.Campaign Execution:- Assist in planning, budgeting, and executing influencer & PR campaigns aligned with the marketing calendar.- Support events, store launches, and collaborations with end-to-end logistics.Content & Reporting:- Collaborate with internal teams to ensure influencer/PR content aligns with brand tone and objectives.- Track and report campaign outcomes, media mentions, and ROI on a regular basis.Skills & Experiences:- 1-2 years of experience in influencer marketing, PR, or communications within fashion/lifestyle (agency or brand side).- Strong understanding of social media platforms, influencer ecosystems, and PR practices.- Excellent communication and relationship-building skills.- Ability to juggle multiple campaigns under tight deadlines.- Creative mindset with a sharp eye for trends. (ref:updazz.com)

Payroll Type : Permanent