Marketing & Brand Content Manager - UMS Product (5-10 Yrs) Hyderabad (Online/Digital Marketing)

- Job Description - Marketing & Brand Content Manager (UMS Product) - Location: Hyderabad - Company: IKCON Technologies Inc.About Us:- IKCON Technologies Inc. (U.S. HQ in New Jersey) with global operations through IKCON Digital IT Services Pvt. Ltd. (India) is building Unified Meeting Suite (UMS) a patent-pending enterprise software product that integrates with Microsoft Teams, Zoom, and Google Meet. UMS enables enterprises to automate meeting minutes, track action items, manage risks/issues, and provide AI-driven insights on productivity and outcomes.- We are on a mission to scale UMS into a billion-dollar product with strong global adoption across industries such as Banking & Financial Services, Property Management, IT Services, and Healthcare.- We are looking for a Marketing & Brand Content Manager in Frisco, Texas to lead branding, content strategy, and marketing material development that drives awareness, sales, and partnerships.Role Overview:You will be responsible for building and owning the UMS brand identity and creating high-quality marketing and sales collateral that resonates with enterprise customers. This is a hands-on role that blends creative design, content creation, and digital marketing execution. You will work closely with the Product, Sales, and Partnerships teams to tell a compelling story about UMS and drive measurable business impact.Key Responsibilities:Branding & Creative- Define and maintain brand identity guidelines (logo, typography, color palette, templates).- Create visual assets: logos, social media graphics, infographics, digital ads, event collateral.- Design and maintain pitch decks, product brochures, fact sheets, and case studies.- Collaborate with UI/UX designers to ensure product and website design align with brand guidelines.Content Creation & Marketing Collateral- Write website copy, blog posts, whitepapers, client success stories, sales proposals, email campaigns.- Develop compelling messaging and storytelling for different target industries (BFSI, property management, IT services, etc.).- Create LinkedIn posts, thought-leadership articles, and press releases to boost brand presence.Digital Marketing & Campaigns- Plan and execute demand generation campaigns (LinkedIn Ads, Google Ads, email automation).- Manage social media accounts (LinkedIn, X/Twitter, others).- Implement SEO & SEM strategies to drive website traffic and improve search ranking.- Track marketing performance (CTR, CPC, CAC, ROI) and optimize campaigns.Sales Enablement- Support Business Development & Sales teams with custom pitch decks, proposals, and industry-focused materials.- Create ROI calculators, one-pagers, and case study templates for enterprise clients.- Collaborate with channel partners (Microsoft, Zoom, Google, System Integrators) for co-branded assets and campaigns.Required Skills & Qualifications- Bachelor s degree in Marketing, Communications, Design, or Business (MBA preferred).- 5 years of experience in B2B SaaS / Enterprise Software marketing.- Proven experience in brand strategy, content creation, and marketing communications.- Strong copywriting, storytelling, and content development skills.Design expertise with tools such as:- Adobe Creative Cloud (Illustrator, Photoshop, InDesign, After Effects, Premiere Pro).- CorelDRAW or Corel Painter.- Figma/Adobe XD/Sketch (UI/UX design, product visuals).- Canva/Vista Create (quick social content & infographics).- Familiarity with marketing automation & CRM tools (HubSpot, Marketo, Salesforce, Zoho).- Understanding of SEO/SEM tools (Google Analytics, Google Tag Manager, SEMrush, As, Moz).- Experience creating enterprise-grade collateral (brochures, case studies, white papers, sales decks).- Strong project management and collaboration skills.- Ability to work closely with cross-functional teams (Product, Sales, Partnerships).Preferred Qualifications:- Experience in BFSI, Property Management, Healthcare, or IT Services marketing.- Knowledge of AI/ML, productivity tools, and SaaS ecosystems (Microsoft Teams, Zoom, Google Meet, Azure).- Familiarity with compliance & security frameworks (SOC2, GDPR, HIPAA).- Experience working with global teams (U.S. India). (ref:updazz.com)

Payroll Type : Permanent