Agency 2017 - Brand Manager - IIM/FMS/MDI (2-3 Yrs) Gurgaon/Gurugram/Mumbai/Meerut (Marketing/PR/Advertising)

- Job Title: Brand Manager Across Projects- Location: Gurugram/Meerut/Mumbai- Role Charter: Marketing and Project ManagementAbout Agency 2017:- Agency 2017 was formed on the backbone of strategic and marketing excellence and value creation for predominantly real estate and other sectoral players. The Founder is an MBA from the Indian School of Business, with ~8 years in advertising, pre-MBA (Creative) at some of Indias top advertising agencies and ~7 years of brand leadership at the Lodha Group, Indias No. 1 real estate player.- Agency 2017 offers a fertile consultative turnaround offerings for emerging developers. This encompasses data-backed, strategy-rich, insight-driven Strategy and Marketing solutions for clients based in Gurugram, Mumbai and ancillary locations.- The vision is to be a credible Strategy and Marketing organisation with multi-modal operations. Towards this, market, consumer and product understanding will be critical and associated could expect rewarding, challenging and meaningful careers in a fast-paced organisation, with a steep learning curve.Objective/Department:i) Study clients products, TG, the micro-market, price trends & relevant data AND understand & recommend requirements.ii) Create Communications & Go-To-Market Strategies and AOP (Annual Operating Plans) for clients.iii) Participate in the conceptualization and monitor execution of comprehensive communication (ATL, BTL, Digital) and activation plan.iv) Manage timely delivery of ALL necessary Brand & Marketing assets.- Role: Marketing/Brand Management- Guide: Shouvik SarkarKey Responsibilities:- Interacting and collaborating with Sales Channel Loyalty and Brand teams to create and thereafter execute Annual Operating Plans Activation Calendars, review metrics, budgets.- Formulation of Annual Operating Plans (with Lead, Walk-in, Booking targets), Media plans, ATL/Advertising, Digital and Loyalty calendars and briefs AND thereafter manage output and deployment.- Create brand stories, strategies, content and supervise the output with a clear focus on driving profitability alongside sales velocity. Participate in fortnightly, monthly and quarterly reviews with ALL teams & Clients to assess need gaps and way forward.- Drive innovations, strategic interventions and media muscle towards maximising leads, walk-ins, bookings.- Manage digital performance plans with audits on CPL, CPVD, CPB. (Cost per lead/Visit - Done/Booking)Activities:- Understanding client business, product USPs, TG/demographics, visit project locations and study competition.- Customer understanding through surveys market research flowback in strategy and communication.- Inventory selection packaging dates vertical sound off end to end media planning ACROSS Projects. DRIVE targets in sync with Sales, Loyalty/Referral verticals.- Understanding pricing across micro-market and devising calls around activations.- Developing a cogent calendar for sustenance AND activation sales.- Write business proposals to help close new business, attending client presentations and documenting client scope, thus making sure that the sales process has progressed effectively.- Provide Sales, Channel, Media, Design/Architecture teams well-documented input, support thereby impacting decisions on Product, Pricing and Promotion.- Ensure Marketing and business strategies are clearly defined, approved by clients.- Responsible for staying informed on activities that are being performed on their accounts and being the final sign off on ALL important documentation/deliverables before they go to a client. This includes: budget, project plan, strategy.- Prepare month-end overviews of clients current activities plus plans for future development of accounts.- Performance Dimensions: KRAs/KPIs- Value Creation (create business value and follow through the results):- Conceptualization and execution of communication CALENDARS to enable Brand, Sales and verticals to drive business.- KPIs: Innovation Frequency Scale Output (No. of leads generated Impact of these exercises pegged through brand surveys)- Breadth and depth. Deepen existing client relationships and contribute towards expanding the breadth of Agency 2017 portfolio.- KPIs: Development and execution of a high-intensity ATL and BTL campaigns around client brands Evangelise Agency 2017 as a brandMeasures: i) Quality of work ii) Adherence to timelines iii) Impact on client business iv) Innovation and InputsAdditional: - Quality of ideas towards business expansion bringing innovative and new thoughts to the table, across client bases.- Operational Excellence (End-to-end execution per required result areas):- High degree of finesse in end-to-end campaign execution. Engage and deliver creative, media plan adherence with creative, digital and media agencies (and publications).- KPIs: Quality of output Cost Management (Adherence...

Payroll Type : Permanent