Manager - Marketing - FMCG (5-10 Yrs) Anywhere In India/Multiple Locations (Online/Digital Marketing)

- Opportunity within a company with a solid track record of performance- Work alongside & learn from best in class talent- Join a market leader within FMCGThe Marketing Manager will lead brand growth, consumer engagement, and sales acceleration across E-commerce (Amazon, Flipkart, Website) and Quick Commerce (Blinkit, Zepto, Instamart) platforms. The role involves end-to-end ownership of digital marketing campaigns, trade schemes, promotional activities, and consumer activations, ensuring high ROI and alignment with the brands growth target of 2 Cr monthly sales.The Job:Key Responsibilities:Brand Strategy & Positioning- Develop and implement annual brand marketing calendar for Eatopia across all online channels.- Build positioning strategies around 100% Clean Snacking and health-focused messaging.- Work closely with design & content teams for packaging communication and creative campaigns.E-commerce & Quick Commerce Marketing- Plan and execute platform-specific campaigns (Amazon Great Indian Festival, Flipkart BBD, Blinkit Weekend Sale, Zepto Payday Sale)- Negotiate with platforms for visibility slots, banner ads, sampling campaigns, and cross-promotions.- Track platform spends vs ROI and optimize promotional investments.- Ensure strong product content, SEO optimization, and review/rating improvements on Amazon/Flipkart.Digital Marketing & Consumer Acquisition- Lead performance marketing (Meta Ads, Google Ads, Influencer campaigns, SEO).- Plan UGC (User Generated Content), influencer tie-ups, and community building.- Manage website marketing campaigns including email, WhatsApp, and loyalty programs.- Track CAC (Customer Acquisition Cost), Repeat Purchase Rate, CTR, and ROAS.Promotions & Trade Schemes- Design and roll out monthly promotions (discounts, bundles, BOGOs, flash sales).- Ensure Internal Order (IO) approvals for promotions, trade schemes, and digital spends.- Track scheme performance vs. budget vs. claim settlements in coordination with Finance.Market Research & Consumer Insights- Conduct competitor benchmarking for pricing, promotions, and new product launches.- Gather consumer insights from online reviews, surveys, and focus groups.- Share inputs with NPD team for new product pipeline.Analytics & Reporting- Own Marketing KPIs dashboard (Power BI/Excel) Spend vs. Sales, ROAS, CAC, GMV uplift.- Run monthly performance reviews with leadership and cross-functional teams.- Track SKU/platform-level marketing ROI.Key Deliverables (KPIs)- Platform GMV growth vs. targets (Amazon, Flipkart, Blinkit, Zepto, Instamart, Website).- Marketing Spend ROI (ROAS > 3x, CAC < 200 depending on channel).- Improvement in brand awareness metrics (traffic, followers, engagement rate).- Campaign effectiveness (CTR, conversion rates, repeat purchase %).- Claim settlement accuracy (all marketing IOs vs. platform claims closed within TAT).Ideal Candidate:Qualifications & Skills:- Education: MBA in Marketing or related field.- Experience: 5-10 years in FMCG/D2C/E-commerce marketing.- Strong knowledge of digital performance marketing, e-commerce trade marketing, and influencer strategy.- Proficiency in Excel, Power BI, and campaign management tools.- Excellent negotiation skills for platform visibility & promotions.- Analytical mindset with creativity to drive consumer love. (ref:updazz.com)

Payroll Type : Permanent