Lead - Copywriter (3-4 Yrs) Delhi NCR (Content/Design)

- Gain a deep understanding of the product brief with respect to the target audience and competitor activities in the market- Conceptualize & ideate on the brief as provided by Brand & Marketing and Product/Sales teams- Write copy (long as well as short) for usage across all promotion collateral (ATL, BTL, digital and other platforms)- Ensure brand and design consistency on all promotional and advertising platforms- Articulate copy in the form of a story board that can be presented to the customer- Work in tandem with other verticals within Marketing and Departments (products - home, apparel, personal care & ecommerce) while writing & editing copy- Write headlines in the company tone of voice that are unexpected, fresh, distinctive, and push the brand forward.- Work on copy based on insights and customer behaviour.- Should be able to customise the campaign content as per channel/media-wise best practices.- Support PR Articles for Lifestyle, corporate communication and Brand as necessary. (ref:updazz.com)

Payroll Type : Permanent