Regional Sales Manager - FMCG (15-18 Yrs) Any Location (B2B/Corporate Sales)

To give strategic direction to the team, achieve Sales & Market Share targets for the region, develop and implement strategies to increase distribution, manage financial parameters (SG&A, OH of the branch), ensure all financial & regulatory compliance in the branch, collaborate with Demand Generation Ethical Sales Team & Cross Functional stakeholders and develop a strong second line leadership in the sales team so that ANI trade objectives for the branch are achieved.Core Job Responsibilities:1. Give strategic direction to the Region and ensure the achievement of the topline sales number- To plan and achieve the sales targets- To plan and achieve the distribution targets- To control & monitor sales returns, damages, expiry stocks, etc. as per company norms2. Deliver Market Share Goal at Category Level for the Region3. Ensure Financial compliance by way of:- Implementing credit policy and credit controls- Monitor and control SG&A spends in the Region (Over Heads and Trade Marketing)- Overall responsible for timely & risk-free realization from the customer (distributor, institutions & cooperatives)- Plan & Deliver on M&P initiatives4. Business Planning for the Region- Monitor market coverage through ASM/TSE and distribution network- Monitor implementation of Distribution plan across ASM territories in line with Trade S&D plans- Conduct monthly RTMs (Regional Team Meeting) for ASMs and review area performance and forecast every month post the RFM (Regional Forecast Meet)- Attend the JCM of the all ASMs with TSEs at least once a year- Work closely with the Ethical ABMs and RMs of the region5. Distribution Management & stock planning for the branch- Monitor pipelines across the Region (C&F) and Distributors- Plan & Monitor execution of the secondary sales plan through the ASM - Area wise , TSE wise, Brand wise , SKU wise- Lead a RFC (Regional Team Meeting) along with the Customer Service Manager and review area wise trade forecast- Involve the MND & PND RBM, Regional Manager : Modern Trade and Regional Manager : Customer Marketing in the Regional Fc Meet- Participate in the Trade BU Forecast meet at Head Office along with the other Demand Planning, Supply Chain, Vertical Heads in the Trade BU & the HO marketing team6. Code of conduct and compliance to stat/regulatory/QA norms - Ensure branch adherence to code of conduct- Ensure branch adherence to sales SOP- Conformation to all financial and administration systems- Compliance to statutory and regulatory norms- Ensure that the branch team handles Legal Issues, PFA issues, packaging defects etc in consultation with HO Teams- Checks stock hygiene & engages with customers/officials on QA related issues as per organization guidelines7. Administration Responsibilities:- Ensure proper documentation of spends in the branch (SG&A - OH and TMM)- Ensure proper capturing of sales MIS at the branch- Primary Sales- Secondary Sales- Drive distributor computerization project through the Commercial Excellence Team (at HO)- Sales waste- Pipelines- Financials- Provide necessary support to the BU Head trade to run the trade BU- Track competitor activity and create a database for the same- Ensure timely submission of the trade Fc to the BU Head- Ensure timely submission of SG&A Fc to the CMM Head8. Develop team through coaching, training and reward management- To motivate and provide leadership to the trade team in the branch- To work with all ASM s & TSE as per guidelines- Facilitate and support training for the ASM s and their teams- To manager careers within the branch and actively engage with other branch heads, vertical heads in the trade BU to facilitate cross functional exposure for the team.- To reward superior performance in the branch through timely recognition- Provide Transparent & Robust Feedback through Coaching Scores, Mid Yr & End-Year Assessment- Structure DAP & Succession plans for Key Talent9. In Store Retail execution & Localized Trade Marketing Initiatives- Ensure best in class implementation of Channel loyalty programs as per plan- To develop customized business plan in order to leverage regional opportunities- Oversee the design and implementation of innovative Trade Marketing activities through proper identification of trade channels and segments within the branch.Minimum Qualifications:- Minimum Education- Post Graduate- Education Level- Major/Field of Study- MBA/PGDM- Sales & MarketingMinimum Work Experience:Experience:Experience Details:- Minimum 15- 18 years of relevant experience.- Graduate 15 - 18 years experience at a zonal/branch/region level in a FMCG company with sufficient knowledge and understanding about Sales systems and processes or an MBA from a premier institute with upto 8-10 yrs experience in sales in a MNC FMCG or with a top Indian FMCG (mix of different types of trade - traditional trade, modern trade, trade marketing would be ideal)- Mobil...

Payroll Type : Permanent