Marketing Executive/Marketing Specialist - Intellectual Property Consulting (3-5 Yrs) Gurgaon/Gurugram (Online/Digital Marketing)

Job Title: Marketing Executive / Marketing Specialist - Intellectual Property Consulting Experience: 3 years Location: Gurgaon (Onsite) Department: Marketing About the Role - We re seeking a sharp, creative, and data-driven Marketing Executive to help elevate our brand in the world of intellectual property, technology, and innovation consulting.
-This role sits at the intersection of strategy, storytelling, and analytics - ideal for someone who enjoys turning complex IP concepts into compelling narratives, driving lead generation through integrated campaigns, and shaping brand visibility in a knowledge-first industry. Key Responsibilities - Conduct market and competitor research to inform content and outreach strategy.
-Develop, implement, and optimize multi-channel marketing campaigns.
-Collaborate with leadership and subject matter experts to produce high-value content (blogs, case studies, whitepapers, newsletters, videos, podcasts).
-Drive visibility through SEO best practices and performance tracking.
-Manage the firm s digital presence (LinkedIn, website, newsletters), ensuring consistent engagement and visibility among IP professionals and clients.
-Track and analyze key marketing metrics, delivering actionable insights for continuous improvement. Required Skills & Qualifications :- Bachelor s/Master s degree in Marketing, Business, Communications, or related field (MBA preferred).
-3 years of proven marketing experience, ideally in professional services, technology, or IP/innovation-focused sectors.
-Solid grasp of digital marketing channels and tools.
-Strong analytical skills and comfort working with data to measure and improve campaign performance.
-Excellent content writing and editing skills, ability to translate complex technical or legal topics into engaging narratives.
-Hands-on experience with video design tools.
-Strong organizational, communication, and collaboration skills; ability to manage multiple projects with attention to detail.
-Proactive, independent, and eager to experiment with new ideas and tools. (ref:updazz.com)

Payroll Type : Permanent