Senior Executive - Digital Marketing (2-6 Yrs) Mumbai (Online/Digital Marketing)

Whistling Woods International (WWI) is India s premier Film, Communication & Creative Arts Institute founded by Mr. Subhash Ghai. Since its inception in 2006, WWI has successfully delivered world-class education in all creative and technical aspects of filmmaking. Located inside Mumbai s Filmcity Complex, students receive hands-on instruction in the discipline they want to pursue.We are seeking a fantastic team member to join us as a Senior Marketing Executive - Digital Marketing in our Marketing Team.Roles & Responsibilities:- Responsible for overseeing and managing all campaigns, including search engine marketing (Google AdWords and onsite search), social media performance marketing, online brochures & catalogues, and other revenue-generating promotional campaigns.- Responsible for strategizing paid campaigns and curating/planning content (including proofreading) for all marketing mediums I.e. ATL/BTL, within the stipulated budget.- Responsible for the number of leads generated to meet the respective program target, return on investment (ROI) & cost per lead (CPL) for all the paid performance and brand campaigns.- Responsible for managing website content and landing page content/creatives for brand and CTA campaigns.- Coordinating Pay-Per-Click advertising/online advertising and regularly review and amend keywords and ad groups to optimize performance.- Maintain our presence on third party sites, looking into digital collaborations and tie-ups to promote the brand and push the admissions.- Work with the social media agency in planning and coordinating a schedule of activity across all the social media platforms to expand our social media audience base.
-Overlook SEO and SEM along with the agency. Set goals for driving Social Media Channels growth (followers), engagement (comments, shares per post) etc.- Manage daily ORM sheet.- Help in developing an event calendar and ensure all Digital activities are aligned to the event calendar to ensure maximum ROI is obtained.- Overlook and execute launch of any new programme/school on social media platforms including strategizing lead generation for the same.- Email/WhatsApp marketing push, including overlooking the content/design for the same.- Performance Marketing, third-party affiliation, collaboration, lead generation, research.Skill Sets Required:- Good Communication skills (verbal & written)- Minimum 2 years of experience in Marketing Co-ordination, lead generation & performance marketing.- CTC: 50,000 to 55,000 per month (ref:updazz.com)

Payroll Type : Permanent