Performance Marketer (2-5 Yrs) Ahmedabad (Online/Digital Marketing)

Mid - Level Performance Marketer Location: Ahmedabad, Gujarat (On-site)Platforms Knowledge: Google ads and Meta ads (Bing ads, snapchat ads etc are bonus)Industry: Agency or D2C brand experienceSalary Range: Till 5 -6 LPARole:- As a Performance Marketing Specialist, you will play a crucial role in optimizing our digital advertising efforts across a range of platforms, including Google Ads, LinkedIn Ads, Snapchat Ads, Meta Ads (Facebook/Instagram), TikTok Ads, Twitter Ads, and more. Your expertise will directly impact our brand s visibility and conversion rates.
-We are seeking a talented professional with a minimum of 2 years of experience in performance marketing.Key Responsibilities:- Develop and implement comprehensive digital marketing strategies across various paid advertising platforms, including Google Ads, LinkedIn Ads, Snapchat Ads, Meta Ads, TikTok Ads, Twitter Ads, and others.- Plan, execute, and optimize paid campaigns to drive lead generation, website traffic, and conversion rates.- Conduct keyword research, ad copywriting, and creative development to maximize campaign performance.- Utilize Google Analytics and other analytical tools to monitor, analyze, and report on campaign performance, making data-driven adjustments to achieve KPIs.- Continuously analyze and refine website conversion funnels to enhance user experience and increase conversion rates.- Collaborate with the marketing and design teams to create and test landing pages, ad creatives, and other assets for campaigns.- Stay up to date with industry trends, emerging platforms, and best practices to ensure a competitive edge in the market.- Budget management and allocation, ensuring maximum ROI on advertising spend.- Collaborate with cross-functional teams to align marketing efforts with company goals.Qualifications:- Minimum of 2 years of experience in performance marketing, with a strong focus on paid advertising.- Proficiency in managing paid advertising campaigns on platforms such as Google Ads, LinkedIn Ads, Snapchat Ads, Meta Ads (Facebook/Instagram), TikTok Ads, Twitter Ads, etc.- Strong understanding of Ecommerce marketing channels and campaign measurement.- Should have in-depth knowledge of Google Tag Manager- In-depth knowledge of Google Analytics, Excel and other analytics tools.- Experience with A/B testing, conversion rate optimization, and marketing funnel analysis.- Strong analytical skills and the ability to interpret data to drive decision-making.- Creative thinking and problem-solving abilities.- Certifications in relevant advertising platforms (ref:updazz.com)

Payroll Type : Permanent