Regional Commercial Marketing Manager

JOIN OUR SUNTORY GLOBAL SPIRITS FAMILY
Suntory Global Spirits is a world leader in premium spirits with 5.5 billion in annual revenues and an ambition to become the World 's Most Admired Premium Spirits Company. We have a strong vision and strategy, an incredible brand portfolio grounded in quality and craftsmanship, an unwavering commitment to sustainability and top talent across the organization. Known for its craftsmanship of premium whiskies, including Jim Beam(R), Makers Mark(R), Basil Hayden(R) and Knob Creek(R) bourbons; Japanese whiskies, including Yamazaki(R), Hakushu(R), Hibiki(R) and Toki(TM); and leading Scotch brands including Teachers, Laphroaig(R) and Bowmore(R), Suntory Global Spirits also produces leading IMFL brand Oaksmith in India.
We are focused on driving value across key priorities including American whiskey, Japanese Spirits, Scotch, Tequila and Ready:to:Drink. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories.
For more information, on our brands and commitment to social responsibility, suntoryglobalspirits and drinksmart.
What makes this a great opportunity?
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world:class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam(R), Makers Mark(R), Basil Hayden(R) and Knob Creek(R) bourbons; Japanese whiskies, including Yamazaki(R), Hakushu(R), Hibiki(R) and Toki(TM); and leading Scotch brands including Teachers, Laphroaig(R) and Bowmore(R), Beam Suntory also produces leading IMFL brand Oaksmith in India.
A global company with approximately 6,000 employees in more than 30 countries, one ofSuntorys core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.
For more information on Beam Suntory, its brands, and its commitment to social responsibility,
beamsuntory
and
drinksmart
.
Purpose of the Role
Work closely with Regional Sales Manager, Commercial Marketing Manager (Off Trade: On Trade) and ZSM to implement the Commercial Marketing agenda of winning in the state in both Off and On Trade channel in line with the agreed yearly priorities and goals. He/she will be responsible for execution of Commercial Marketing initiatives and effective use of the allotted state Commercial Marketing budgets. He /She will support the state in the implementation of various initiatives and ensure efficient functioning of automated sales data
capturing through IT tools for increasing sales team productivity and maximising returns on investment. Will also be responsible for compliance to Beam Suntory processes and SOPs
Role Responsibilities
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Enable delivery on key regional financial targets (NSV, gross profit, ROI and market share) versus budget.
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Share inputs/ insights with the Customer Marketing team (central office) with a regional perspective to help in the building of a robust channel and brand plans
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Lead the execution of channel strategy within the regional sales team
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Customize the plan from the central Commercial Marketing team to include the nuances for each state to ensure the execution at customer level.
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Foster strong relationships with both internal and external stakeholders to ensure effective collaboration and alignment with the regional plans
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Define and refresh outlet segmentation by gath
Job Type: Permanent