Executive - Email Marketing (0-1 Yrs) Mumbai (Online/Digital Marketing)

Strategy & Planning:- Align email strategy with business goals (e.g., lead gen, retention).- Build and manage a campaign calendar.- Segment audiences by behavior, demographics, and preferences.- Set measurable KPIs: open rate, CTR, conversion, ROI.Content Creation & Design:- Write persuasive, error-free copy (subject lines, CTAs, body).- Design mobile-friendly, branded templates via ESP or HTML/CSS.- Ensure brand consistency in tone and visuals.Campaign Execution & Automation:- Launch campaigns using ESPs like Mailchimp, HubSpot, Klaviyo.- Run A/B tests on key elements to optimize performance.- Automate lifecycle workflows: welcome, cart abandonment, post-purchase.- Maintain list hygiene: clean data, manage opt-outs and bounces.Analysis & Optimization:- Monitor deliverability, engagement, and conversion metrics.- Report performance insights and ROI to stakeholders.- Refine strategy based on analytics and test results.Compliance & Deliverability:- Adhere to GDPR, CAN-SPAM, and consent protocols.- Manage SPF, DKIM, DMARC for inbox placement and sender reputation. (ref:updazz.com)

Payroll Type : Permanent