ZOUMA - Lead Generation & CRM Growth Specialist (5-10 Yrs) Mohali (Marketing/PR/Advertising)

Purpose:Generate new business and patient leads through proactive outreach, partnership development, and CRM-driven follow-up. This role bridges sales and marketing - managing outbound campaigns and supporting SEO link-building and PR outreach.Core Responsibilities:- Identify and engage new B2C and B2B leads (patients, referral partners, corporates).- Use Zoho CRM to manage pipelines, track conversations, and report outcomes.- Support blog outreach, PR placements, and directory listings for backlinks.- Execute personalised email or LinkedIn outreach campaigns.- Collaborate with SEO and Creative teams for content-led outreach opportunities.Core Skills:- Excellent written and verbal communication for UK audience.- Experience with Zoho CRM, email automation, and outreach tools.- Understanding of backlink building, PR coordination, and digital partnerships.- Proactive approach to networking, negotiation, and relationship building.Success KPIs:- Volume and quality of leads generated through outreach.- Outreach-to-conversion rate (meetings booked, enquiries converted).- Number of successful link placements and PR features.- CRM engagement metrics (follow-ups, pipeline movement).- Contribution to domain authority and organic performance (ref:updazz.com)

Payroll Type : Permanent