Regional Manager - Apparel Retail Brand (10-20 Yrs) Kolkata (B2C/Retail/Channel Sales)

Managing multiple stores and must have experience in East Region.Job Purpose:- To be accountable for all aspects of the commercial operation by managing the performance of store teams to deliver agreed business targets.- To create and exploit all commercial opportunities through the development of easy to shop, inspirational and visually attractive shopping environments.- To maintain active and regular communication between Head Office Warehouse and Stores to ensure key messages are delivered in the most effective format.- Responsible for achieving profitable sales results by effectively managing the region and its constituent stores, garnering market intelligence and tracking competition, creating an effective team of staff, and ensuring a high level of customer serviceKey Deliverables (Essential functions & Responsibilities of the Job):- Include delivery of seasonal look as per UK guidelines.- Drive excellence in store opening deliverables.- Conduct merchandise probes in consultation with stores to optimize catalogue and sales.- Work with stores in the region on controllable costs and review profit and loss of each store.- Work with store managers to ensure compliance in stores in the region.- Demonstrate commercial flare in order to create competitive advantage.- Encourage and promote all opportunities to drive sales through the development of store teams.- Clear and regular channels of communication to ensure stores are up to date and consistent in focusing on key priorities.- Collaborate positively with the merchandise, commercial and visual teams to drive layout, pricing and catalogue changes as appropriate in the stores.- Ensure store and staff presentation and standards are in line with the brand requirements and are consistent across sites.- Set and agree store performance targets that are stretching.- Line manage store managers using effective performance coaching to achieve optimum results.- Improve overall profitability by applying in depth customer and competitor knowledge to identify business opportunities.- Demonstrate commercial flair in order to create competitive advantage.- To produce sound business case to support proposed new activities or developments in the region.- Use sound judgment and experience to play a part in making key business decisions that will have a positive impact on stores and profitability.- Exploit systems, processes and feedback mechanisms to gather and act on appropriate information.- Use regular store visits to reinforce standards of visual presentation.- Timely and efficient implementation of marketing promotions across all sites.- Ensure store managers adhere to the correct operational standards as established.- Travel around the region and overseas as required for pre seasonal launches.- Ensure clear lines of communication between warehouse and stores to ensure efficient coordination of stock, equipment and dcor.- Enforce procedures to maintain stock and systems accuracy and profit protection across all sites.- Enhance sales through Identification and analysis of trends as per footfall, conversion rates, bill value, individual SKU sales, etc. for the region.- Ensure achievement of sales targets which have been set for the region.- Cascade regional targets to the stores and drive team to meet these targets.- Continually monitor achievement of sales targets and take corrective measures where required.- Ensure optimal inventory management in the region by conducting periodic merchandise availability audits and giving feedback to merchandising department in this regard.- Provide relevant inputs to stores and marketing team for the development of marketing material.- Ensure minimization of costs by effective allocation and monitoring of HR and operational expenses like stationery, conveyance, phone, staff welfare, travel, etc. for the stores.- Authorize all capital expenditure, apart from expansion costs, for existing stores.- Ensure that mystery shopping standards are met at the stores in the region and constantly endeavor to improve the mystery shopping scores.- Conduct floor walks to assess customer service quality.- Instill highest standards of customer service by coaching store managers on the same.- Implement process improvements in the region as per feedback solicited from customers.- Drive improvisations in current service levels by developing & tracking customer satisfaction metrics for evaluation in the region.- Ensure process compliance at all stores in the region as per the corporate guidelines laid down in terms of VM, mystery shopping, OSS standards, etc.- Ensure adherence to set standards by conducting periodic audits and taking corrective actions.- Help to design new process guidelines as required.- Ensure optimal staffing in region through effective manpower planning at the stores.- Ensure alignment of the team with the business strategy.- Drive eng...

Payroll Type : Permanent