Jagrutii Rehab Center - Manager - Search Engine Optimization (3-5 Yrs) Mumbai (Online/Digital Marketing)

Job Summary:Jagrutii Rehab Center is seeking a highly skilled and results-driven SEO Expert to optimize our online presence and drive organic traffic to our digital platforms. The ideal candidate will have a proven track record in search engine optimization, with a strong understanding of both technical and content SEO strategies. This role is critical in ensuring that individuals and families seeking rehabilitation services can easily find Jagrutii Rehab Center online, helping us reach those who need our compassionate care.Key Responsibilities:SEO Strategy & Implementation: - SEO Strategies : Develop and execute comprehensive SEO strategies, including keyword research, content optimisation, technical SEO, and link building.
-Keyword Research : Conduct in-depth keyword research to identify high-value terms relevant to rehabilitation services, mental health, and addiction recovery.
-Competitor Analysis : Analyse competitor SEO strategies and identify opportunities for competitive advantage.On-Page & Off-Page Optimization: - Website Optimisation: Optimise website content, meta descriptions, titles, and other on-page elements for search engine visibility and user engagement.
-Technical SEO: Implement technical SEO best practices, including site architecture, crawlability, indexability, mobile responsiveness, and site speed optimisation.
-Off-page SEO: Develop and execute effective off-page SEO strategies, including link building, local SEO, and online reputation management.Content Collaboration & Optimization: - Collaboration: Work with the content creation team.
-Content Optimisation: Ensure content is SEO-friendly and aligned with keyword strategies.
-Recommendations: Provide recommendations for content topics, structure, and optimisation based on SEO insights.Performance Monitoring & Reporting: - SEO Performance Monitoring: Monitor daily, weekly, and monthly SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and As.
-Key SEO KPIs: Track organic traffic, keyword rankings, conversion rates, and bounce rates.
-Reporting and Recommendations: Prepare regular reports and present actionable insights and recommendations to the Head of Marketing.Stay Updated: - SEO Knowledge: Stay updated with the latest SEO trends, algorithm updates, and industry best practices.
-Tool and Technique Exploration: Continuously research and recommend new SEO tools and techniques to improve performance.Collaboration: - Collaboration Partners: Digital marketing team, web developers, and content creators.
-Collaboration Goal: Seamless implementation of SEO initiatives.Qualifications:Education: Bachelor s degree in Marketing, or a related field.Experience: - Required Experience: 3-5 years of experience in Search Engine Optimisation.
-Proven Track Record: Driving organic traffic and improving search rankings.
-Preferred Background: Experience in healthcare, wellness, or related service industry.Skills: - Technical SEO Expertise: In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
-SEO Tools Proficiency: Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, As, Moz, Screaming Frog, etc.
-Analytical Skills: Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.Skills & Competencies: - Technical Proficiency: Ability to analyse complex data, implement technical SEO changes, and optimise content.
-Adaptability and Problem-Solving: Adapts to algorithm changes, identifies and resolves SEO challenges.
-Collaboration and Results: Works effectively with cross-functional teams and focuses on achieving measurable improvements in organic search. (ref:updazz.com)

Payroll Type : Permanent