FITT - Assistant Manager - Marketing (7-10 Yrs) Delhi (Online/Digital Marketing)

Role Summary:The Assistant Manager- Marketing and Partnerships will lead initiatives to strengthen FITT s brand visibility, external engagement, and strategic partnerships that promote IIT Delhi s research, innovation, and startup ecosystem.This role blends strategic marketing with partnership development - fostering collaboration with industry, investors, government, and innovation networks. The incumbent will also drive market intelligence, communication strategy, and ecosystem-building activities to position FITT and IIT Delhi as national leaders in research-driven innovation.Key ResponsibilitiesBrand Development & Communication- Develop and execute FITT s integrated marketing, communication, and outreach strategy.- Design narratives showcasing IIT Delhi s research excellence, technology transfer successes, and startup impact stories.- Oversee content creation - newsletters, press releases, reports, and digital campaigns - ensuring consistent brand identity across all platforms.- Build a strong visual and messaging framework for FITT s institutional and program communications.Partnership Development & Ecosystem Engagement- Identify, cultivate, and manage relationships with industry partners, investors, government bodies, and innovation networks.- Develop and manage strategic alliances for research collaboration, innovation challenges, CSR initiatives, and technology adoption.- Build and maintain an engagement pipeline for organizations aligned with IIT Delhi s innovation domains.- Facilitate partnership proposals, agreements, and co-branded programs that strengthen FITT s ecosystem presence.- Represent FITT at key innovation and business forums to enhance brand positioning and stakeholder connect.Market & Company Research- Conduct ongoing research on emerging technologies, innovation trends, and funding opportunities across sectors.- Map potential partners and collaborators in alignment with IIT Delhi s research verticals and startup focus areas.- Benchmark FITT s engagement strategies with top global innovation and technology transfer organizations.- Produce analytical briefs and sectoral intelligence reports to inform decision-making and outreach priorities.Digital Marketing & Public Relations- Manage FITT s online presence - website, social media platforms, and digital storytelling channels.- Design and execute data-driven digital campaigns to promote IIT Delhi s research and startup ecosystem.- Foster media relationships and ensure consistent press visibility for FITT s major programs and events.- Analyze audience engagement metrics to optimize content and campaign strategies.Events & Campaigns- Conceptualize and manage high-impact events such as FITT Forward, startup demo days, industry dialogues, and innovation showcases.- Coordinate co-branded events and outreach programs in partnership with industry and government stakeholders.- Develop marketing collateral, event kits, and promotional content aligned with FITT s institutional tone.Strategic Collaboration & Internal Alignment- Collaborate with FITT s incubation, IP, and business development teams to align communication and outreach with organizational priorities.- Coordinate with IIT Delhi s Communication and Alumni Affairs offices for integrated institutional branding.- Support strategic documentation, donor engagement, and proposal communication with strong data and storytelling insights.Qualifications & Experience- Bachelor s degree in Marketing, Communication, Management, or related field; Master s degree (MBA/PGDM) preferred.- 7-10 years of experience in marketing, partnership management, or business development, ideally within research, innovation, or startup ecosystems.- Proven experience managing external partnerships, communications, and stakeholder engagement.- Strong understanding of India s R&D, corporate innovation, and technology commercialization landscape.- Excellent communication, writing, and presentation skills.- Familiarity with CRM and digital marketing analytics tools.Key Competencies- Strategic and analytical approach to market engagement.- Excellent relationship-building and negotiation skills.- Creative thinking in brand storytelling and stakeholder communication.- Collaborative and adaptable mindset for cross-functional coordination.- Strong sense of ownership and execution excellence.Interested candidates may also share resume to with the subject line: Application for Marketing & Partnerships Manager - FITT IIT Delhi. (ref:updazz.com)

Payroll Type : Permanent