Alaan - Copywriter/Creative Copywriter (1-7 Yrs) Bangalore (Content/Design)

About the roleTo own every word that shapes how Alaan sounds, reads, and connects. They ensure that every sentence is clear, human, and distinctly Alaanrp, memorable language across every format - from video scripts and carousels to website copy, emails, and PR stories. They ensure that every sentence is clear, human, and distinctly Alaan. What you ll do- Brand & Campaign Copywriting :- Write key messages, taglines, and copy for brand and product campaigns.- Create narrative frameworks and hooks that guide campaign storytelling.- Collaborate with the Marketing Manager for alignment and with the Content Manager for social adaptation.Output: Compelling, story-led copy that strengthens brand identity and drives awareness.- Website & Landing Page Copy :- Write and update website and landing-page content for features, pricing, and campaigns.- Translate product updates and launches into clear, customer-facing language.- Partner with Product Marketing for accuracy and positioning.Output: Clear, consistent, and conversion-focused communication across web touchpoints.- Paid Ad Copy :- Write and test ad copy variations for Meta, LinkedIn, and Google.- Optimize headlines, CTAs, and captions for click-through and conversion- Maintain a repository of high-performing ad lines and frameworks.Output: Ad copy that delivers measurable performance improvement.- Long-Form & Thought Leadership :- Write blogs, interviews, and reports (e.g., CFO Series, partner spotlights).- Ghostwrite founder/leadership/team posts and articles.- Research topics relevant to finance, tech, and leadership to propose outreach content.Output: High-quality long-form writing that establishes Alaan s credibility and thought leadership.- Email Newsletters & Brand Communication :- Write monthly or campaign-based newsletters for the finance community and customers.- Ensure tone consistency and engaging storytelling in every issue.Output: Regular, high-quality newsletters that nurture community connection.- Tone & Voice Governance :- Maintain Alaan s brand voice guide.- Review major marketing materials for tone, clarity, and consistency.Output: Unified, recognizable voice across all brand touchpoints.What we are looking for- 1-5 years of experience in copywriting, prior experience in B2B SaaS, fintech, or B2B is a plus- A strong portfolio showcasing brand campaigns, product storytelling, and digital copy- Ability to switch seamlessly between short-form and long-form writing styles- Comfortable working with product, design, and marketing stakeholders- Strong research and narrative skills - able to simplify complex topics into compelling stories- Detail-oriented editing skills with a sharp eye for grammar, tone, and consistency- Proactive mindset with the ability to own projects end-to-end and meet fast-moving deadlines- Passion for storytelling and building a differentiated, memorable brand voice- Ability to work collaboratively in a fast-paced environment.- Strong ownership of your work.Nice to Have :- Prior experience in B2B Saas, Fintech or B2B- Prior startup experience- Good understanding of UAE audience nuances and cultural context- Understanding of performance marketing basics (A/B testing, CTR improvements, CTA optimization)What s in it for you- Contribute to building the Middle East s most beloved fintech brand from the ground up- Benefit from a role with significant ownership and accountability- Thrive in a flexible hybrid culture with ample work-life balance- Participate in exciting offsite events- Competitive salary and equity- Enjoy additional perks like travel allowances, gym memberships, and more (ref:updazz.com)

Payroll Type : Permanent