IT Data And Analytics Senior Specialist: Web Analytics Engineer: Adobe Analytics: 7+ Yrs.

We help the world run better
At SAP, we keep it simple: you bring your best to us, and well bring out the best in you. Were builders touching over 20 industries and 80 of global commerce, and we need your unique talents to help shape whats next. The work is challenging : but it matters. Youll find a place where you can be yourself, prioritize your wellbeing, and truly belong. Whats in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
As a Web Analytics Engineer, you will be responsible for helping optimize SAPs digital web properties.
What you 'll build:
You will be responsible for implementing, configuring, and managing Adobe Analytics and Launch for web and mobile applications, translating business requirements into technical solutions, ensuring data accuracy, and collaborating with cross:functional teams to optimize customer experiences and drive data:driven decisions.
Implementation and Configuration:
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Collaborate with marketing, product, UX/UI, and development teams to translate business needs into technical requirements.
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Design and implement custom technical solutions for web and mobile properties.
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Ensure accurate data collection and reporting by implementing and configuring Adobe Analytics solutions.
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Troubleshoot issues and resolve data discrepancies to ensure data accuracy.
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Proactively address issues with data quality and tag implementation.
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Strong analytical skills with a solid understanding of analytics concepts, including KPI definition, attribution modeling, and customer journey analysis.
What you bring:
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Key skills include proficiency in Adobe Analytics and Adobe Launch, expertise in JavaScript, HTML, data modelling, and experience with troubleshooting and data analysis.
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Several years of hands:on experience in Adobe Analytics implementation and customization, particularly using Adobe Launch for web and mobile.
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Expertise in web technologies, including advanced JavaScript. Strong understanding of the Document Object Model (DOM) and web protocols.
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Experience with APIs for data collection and reporting.
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Relevant Adobe certifications (Adobe Certified Expert) or Adobe Analytics Developer certifications are preferred.
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Familiarity with Adobe Target, AEP, and Customer Journey Analytics
Where you belong:
You will be part of SAPs Corporate Process and Information Technology (CPIT) organization, working in the Core Data and Marketing Analytics team. The team is a global team, focused on delivering analytics solutions to support SAPs Demand Generation.
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end:to:end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose:driven and future:focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP 's culture of inclusion
Job Type: Permanent