Regional Sales Manager - FMCG (10-15 Yrs) Tamil Nadu/Kerala (B2C/Retail/Channel Sales)

Roles and Responsibilities:Develop and execute state-wise sales strategies aligned with national goals.- Lead revenue planning and ensure achievement of primary and secondary sales targets.
-Build and manage strong field teams - including RSMs, ASMs, SOs, and FSI teams - across all three states.
-Appoint, nurture, and monitor Super Stockists and Distributors; ensure proper servicing and ROI.
-Monitor monthly performance vs targets and initiate corrective actions where required.
-Drive visibility, in-store execution, and adherence to merchandising guidelines.
-Own new product launches and ensure GTM execution with the field force and channel partners.
-Identify high-potential markets and recommend expansion or resource reallocation plans.
-Coordinate with marketing for region-specific promotions, campaigns, and activation plans.
-Conduct regular market visits to understand ground realities and gather real-time feedback.
-Streamline regional operations - including order flow, stock movement, claim settlement, and scheme rollouts.
-Review and optimize credit policies, outstanding payments, and distributor hygiene.
-Ensure training, development, and performance tracking of the field sales team.
-Monitor competitor activities and update management with actionable insights.
-Handle regional escalations, key account discussions, and drive retail engagement.
-Work closely with the supply chain, accounts, and trade marketing teams to ensure alignment (ref:updazz.com)

Payroll Type : Permanent