B2B Growth Marketing Specialist - Specialty Chemicals & Industrial Materials (2-5 Yrs) Any Location (Marketing/PR/Advertising)

About the Role:We are seeking a results-driven and creative B2B Growth Marketing Specialist with a proven track record in industrial materials, specialty chemicals, or a similarly technical field. You will be responsible for driving awareness, engagement, and qualified leads through multi-channel campaigns. This role sits at the intersection of strategy and execution-ideal for someone who can both build and run campaigns, create compelling materials, and grow our online presence with precision and polish.Key Responsibilities: Strategy & Execution- Develop and implement B2B marketing strategies aligned with sales and growth goals.- Track, analyze, and report on key marketing KPIs across digital and social channels (LinkedIn, email, website, paid media).- Coordinate closely with sales and product teams to align messaging and campaign targeting. Digital Marketing & Performance- Run and optimize paid ad campaigns (Google Ads, LinkedIn, etc.) with a focus on conversions and ROI.- Monitor funnel metrics, audience behavior, and lead quality to refine campaigns over time.- Assist in basic SEO (on-page and content-driven) to improve search rankings and organic discovery. Social Media & Community Growth- Manage and grow our presence on LinkedIn and other relevant platforms.- Establish strategic partnerships with larger social accounts, trade organizations, and thought leaders to amplify reach and reputation.- Support long-term community building and audience engagement.- Content & Communications- Help coordinate content strategy and publishing calendar with freelance or in-house writers.- Write and edit marketing copy, product blurbs, email sequences, and campaign language with a high standard of English fluency.- Translate technical product info into customer-friendly, benefits-driven messaging. Creative & Visual Support- Create basic design assets (social posts, pitch decks, one-pagers) using tools like Canva, Adobe Creative Suite, or Figma.- Optional: Use AI-based tools to generate graphics, videos, or assist in workflow automation.Required Skills & Qualifications:- 3 years of B2B marketing experience (ideally in specialty chemicals, raw materials, or technical B2B sectors)- Familiarity with industrial customer personas (formulators, manufacturers, procurement teams, R&D chemists, etc.)- Strong grasp of digital KPIs (CTR, CPL, bounce rate, impressions, ROAS, etc.)- Experience with Google Ads, LinkedIn Campaign Manager, basic web analytics, and CRM/email marketing tools- Excellent written English and attention to detail- Some graphic design skills (e.g., Canva, Adobe, or equivalent)Nice-to-Have (but not required):- Some B2C marketing exposure (especially for hybrid-use materials or ingredient branding)- Familiarity with AI tools for visual generation, copywriting, or workflow automation- Experience in video editing or producing lightweight promotional content- Existing network of relevant media, trade groups, or social accounts in chemicals or personal careLocation:Remote (ref:updazz.com)

Payroll Type : Permanent