Website Manager - Search Engine Marketing (4-6 Yrs) Mohali (Online/Digital Marketing)

Experience: 4-6 Years Reporting To: Head of MarketingWorks Closely With: Sales, Delivery, Leadership, Social Media ManagerTech Stack: WordPress, GA4, GTM, Google Keyword Planner, Search Console, SEMRush, As Location: Mohali (Work from Office)ObjectiveMake the website Cogneesol s broader web presence the strongest organic growth engine - ranked in Google, visible in AI search, cited across industry sites, and actively distributed.Key ResponsibilitiesA. Website Ownership & Operations- Own the website end-to-end: updates, hygiene, pages, navigation.- Build & optimise landing pages for campaigns, sectors, and service lines.- Ensure the site reflects current capabilities, case studies, awards, and leadership messages.B. SEO Strategy & Execution- Conduct keyword research & gap analysis; identify priority clusters.- Improve technical SEO: speed, CWV, structure, crawlability, internal linking.- Execute SEO audits & lead remediation with developers or third-party tech teams.- Manage sitemaps, schema, redirects, broken links, indexing issues.C. Content Creation & Orchestration- Write or guide content: blogs, service pages, use cases, capability narratives.- Build a quarterly search-driven content roadmap.- Ensure every piece of content aligns with search intent and business priorities.- Edit content for clarity, SEO alignment, and positioning.D. Analytics & Reporting- Track keyword rankings, organic traffic, bounce rates, dwell time, conversions.- Build monthly dashboards for Marketing, Leadership, and Sales.- Identify opportunities and propose experiments to improve conversions.E. Cross-Functional Collaboration- Sales: landing pages & conversion journeys.- Delivery: case studies & performance stories.- HR: culture/employer pages as needed.- Social team: coordinated content journeys & traffic flows.F. Full-Stack Organic Growth & Distribution- Extend SEO beyond Google.com to YouTube, AI search (SGE/Perplexity), and entity signals- Orchestrate basic digital PR and authority-building activities (guest posts, HARO, directory listings)- Turn every published asset into a multi-channel distribution play (social snippets, newsletter, sales enablement)- Partner with Social Manager to make website content the fuel for LinkedIn, YouTube, and Twitter growthMonthly Outputs- Monthly SEO Performance Dashboard- Quarterly Keyword & Content Strategy- Updated website structure map internal linking model- 2-4 SEO-optimised pages/blogs per month- Landing pages with clear conversion pathways- Website hygiene report (technical content)First 90 Days - Success Looks Like- Complete website SEO audit; publish remediation blueprint.- Fix priority technical issues (speed, indexing, broken links, structure).- Identify 5 priority keyword clusters and publish search roadmap.- Build/update top 5 landing pages with improved content and CTAs.- Create content inventory & gap analysis for Q2-Q3.Skills & ExperienceMust-Have- 4-6 years of SEO website management experience (B2B, tech, or ITeS).- Hands-on technical SEO skills: CWV, speed optimisation, metadata, site structure.- Strong content writing/editing abilities.- Proficient in WordPress, GA4, GTM, Google Keyword Planner , Search Console, SEMRush, As- Ability to translate insights into content and structural decisions.- Proven experience getting B2B sites ranked in AI overviews or cited by LLMs- Basic Digital PR / link-earning playbook (even if lightweight)- Understanding of how YouTube SEO feeds Google SERPs- Ability to create content that Sales actually wants to shareGood-to-Have- Experience coordinating with developers.- Understanding of CRO principles.- Familiarity with heatmap tools (Hotjar, Microsoft Clarity).KPIs (Hard Metrics)- Organic traffic growth (Primary KPI)- Keyword ranking movement- Website health score (technical SEO)- Content velocity quality- Landing page conversion rates- AI-search visibility - Appear in relevant SGE/Perplexity answers- YouTube organic referrals- Earned followed backlinks of high-quality.- Documentation hygiene (site maps, inventories)- Clarity in communicating SEO insights- Initiative in proposing improvements- Collaboration quality across Sales, Delivery, Social & amongst peers- Team builder, guide & mentorWays of Working- High accountability; treats the website as a business asset- Structured, analytical, detail-oriented- Comfortable with deep-dive work and iterative improvement- Data-driven mindset with strong execution discipline- Works well with cross-functional leadersNot a Fit If- You think SEO stops at Google.com- You outsource everything and never touch the site yourself- You ve never moved pipeline, only traffic- You hate documentation, audits, or cross-functional coordination- You wait for permission instead of shipping fixesThis is full-stack organic ownership. You are responsible for the company s findability, credibility, and orga...

Payroll Type : Permanent