Area Sales Manager - Paint (8-12 Yrs) Any Location (B2C/Retail/Channel Sales)

The Area Sales Manager (ASM) will be responsible for driving sales growth, expanding market presence, and strengthening retailer and dealer relationships within the assigned territory for decorative paints. The role involves managing channel partners, achieving primary and secondary sales targets, and ensuring effective market penetration through strong execution and customer engagement. Key Responsibilities 1. Sales & Revenue Growth - Achieve monthly, quarterly, and annual sales targets for the trade/retail segment.
-Drive primary and secondary sales through effective dealer management and channel expansion.
-Monitor and analyse sales performance, market trends, and competitor activities. 2. Channel & Dealer Management - Develop and maintain strong relationships with dealers, retailers, and distributors.
-Identify and appoint new dealers to strengthen territory coverage.
-Ensure dealer profitability and engagement through schemes, incentives, and periodic interactions. 3. Market Development - Expand product visibility and reach through effective placement and branding activities.
-Conduct market mapping, demand forecasting, and territory planning.
-Execute product promotions, painter engagement programs, and local marketing initiatives. 4. Team Leadership (if applicable) - Supervise and guide Sales Officers / Sales Executives within the territory.
-Conduct regular market visits with the team and ensure performance coaching. 5. Customer Engagement - Address retailer and customer concerns promptly to ensure high customer satisfaction.
-Promote new product launches to dealers and painters through demonstrations and presentations.
-Enhancing and maintaining customer relationships - Informing the customers about the various schemes and offers of the company, reminding and encouraging them to achieve scheme targets by presenting final discounts and prices.
-Ensuring payment compliance of customers through regular follow-up and contact 6. Reporting & Documentation - Prepare and share daily/weekly/monthly sales reports.
-Maintain accurate records of dealer performance, collections, claims, and market intelligence. Key Skills & Competencies - Strong understanding of trade & retail channel dynamics in the decorative paints industry.
-Excellent communication, negotiation, and relationship-building skills.
-Ability to analyse data, plan territory strategy, and drive execution.
-Proactive, target-oriented, and able to work independently.
-Leadership capability to drive and develop a sales team. Qualification & Experience - Graduate / MBA preferred (Sales & Marketing).
-8-12 years of experience in trade/retail/channel sales, preferably in decorative paints, building materials - Proven track record of achieving sales targets and channel expansion. (ref:updazz.com)

Payroll Type : Permanent