Cosben Engineering - Executive - Marketing (2-3 Yrs) Thane (Online/Digital Marketing)

Role: Marketing EngineerLocation: Bhiwandi (Preference for candidates from Thane, Bhiwandi, or those willing to travel to Bhiwandi)Industry: B2B engineering manufacturing (Bulk powder material handling equipment and solutions)Key Responsibilities:- Lead and manage social and digital media campaigns with hands-on expertise in on-page and off-page SEO for improving product visibility and driving B2B customer engagement.- Create and update marketing collaterals (brochures, leaflets, technical sheets, case studies, newsletters, presentations, video clips, etc.) targeted at industry audiences.- Plan, execute, and optimize performance marketing campaigns (Google Ads, LinkedIn, etc.), with a strong focus on measurable results and pipeline management for sales conversion.- Oversee technical content: write for websites, internal/external communications, and collaborate on technical documentation (product manuals, installation guides, presentations).- Manage the content lifecycle: work closely with internal teams (Product, HR, Sales) and design resources to deliver effective creatives and campaigns.- Organize and execute exhibition participation (planning, booth management, product showcase, coordinating with agencies/vendors), and support events such as technical seminars and product training sessions.Ideal Candidate Profile:- Experience: 2-3 years in a digital marketing agency or as a marketing engineer for a B2B product/engineering firm, demonstrating project stability and career vision.- SEO & Analytics: Sound knowledge of on-page/off-page SEO strategies, digital analytics, and campaign optimization best practices.- Content Creation: Strong background in content-writing, video, and graphics-with creative, analytical, and problem-solving approach.- Performance Marketing: Hands-on experience with paid campaigns, lead generation, and demonstrable success in driving qualified leads using digital platforms.- Communication: Excellent communication, fluency in English, strong presentation, and confidence in handling cross-functional collaborations.- Exhibition & Event Management (Optional): Ability to plan and manage exhibition participation and marketing collaterals for events.- Tech-Forward (Optional): Familiarity with AI tools to leverage automation and optimization in digital campaigns.- Mobility: Preference for candidates from Thane, Bhiwandi or surroundings, or willing to be based in or travel regularly to Bhiwandi. (ref:updazz.com)

Payroll Type : Permanent