Senior Associate - Meta Ads/Performance Marketing - FMCG (1-4 Yrs) Gurgaon/Gurugram (Online/Digital Marketing)

A reputed travel and tourism firm offers convenient and quick online bus ticket bookings through its user-friendly website and mobile app, as well as other OTA platforms. The firm has established itself in providing a prominent bus service with a vast network covering over 500 cities in 18 states across North, West, and South India. At present, the firm is looking to hire a Meta Ads - Senior Associate Performance Marketing and the corresponding job details are given below.Job Role/Position: Meta Ads - Senior Associate - Peformance Marketing Industry - Tours and Travels Function - MarketingWork Location - GurgaonWork Mode - ONSITE (Workdays - 6 days a week)Qualifications:- GraduationRequired Work Experience :- 1-4 years Salary Range : INR 11-14 Lakhs/YearAge Limit - 28 yearsRequired Skills:- Google Analytics,Performance Marketing,Google Ads campaigns,Conversion CampaignsJob SummaryAbout the Company- Founded in 2019, the company is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners.- We connect 300 cities across the country through our daily services and have served 2.5 Mn unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.- Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Also, closing a large round with one of the largest global, corporate VC.What you will do- Campaign Strategy & Management : Plan, create, and execute effective SEM strategies across Google Ads, LinkedIn and other platforms.- Optimization : Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.- Keyword Research : Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.- Performance Tracking : Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.- A/B Testing : Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.- Market Research : Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.- Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.What we are looking for :- Experience: 1 to 4 years of experience in Meta Ads campaign management.- Educational Background: Btech/ BCA from Tier 1 institution- Self-driven and a strong bias for action, fitment in startup culture.- In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns- Budget Management: Proven track record of running campaigns with budgets of - 5 Lakh per month.- Hands-on experience: in Meta Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.- Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.- Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.- Someone who can manage complexity and is good at problem solving with a first-principles approachMandatory Requirements for Candidates1. 1 to 4 years of experience in Meta Ads campaign management.2. Should have worked with good agencies3. Must have Experience with B2C, D2C, fashion, FMCG, or aggregators (e.g., RedBus, AbhiBus)4. Must have handled a minimum monthly ads budget of - 5 lakh.5. Strong communication skills are important6. Looking for immediate, 30days or max 45days notice period candidates or either they have buyout option.PS:- Only those who meet the job criteria specified in the job description and satisfy the mandatory requirements for the job role, are required to apply. (ref:updazz.com)

Payroll Type : Permanent