Executive - Social Media - Marketing Agency (1-5 Yrs) Mumbai/Mumbai Central (Online/Digital Marketing)

About:1. Stay Ahead with Social Media Trends & Tools:- Stay updated on emerging trends, topical events, and new tools each month to generate fresh, creative content ideas that align with brand objectives.- Regularly explore and evaluate new software and resources to enhance content creation efficiency and creativity for the agency.- Research and suggest trending formats, hashtags, sounds, and platform updates to keep brand content fresh and relevant.2. Content Strategy & Campaign Management:- Engage with clients monthly to gather briefs, align on quarterly and yearly goals, and develop content strategies that drive brand growth.
-Once campaign briefs are finalized, collaborate with the production team to create reference decks and secure client approvals on execution budgets.- Coordinate with the design and video teams to request brief, and final-check visual assets for post scheduling.3. Content Production & Brand Alignment:- Develop content calendars based on client briefs and collaborate with the production and graphics teams to execute, edit, and finalize posts for publishing.
-Update calendars bi-weekly with captions, hashtags, and relevant data to optimize post-performance.- Ensure content calendar covers all platform-specific features (e.g., posts and stories for Instagram). Manage scheduling and ensure posts go live on time, following client approvals.4. Client Communication, Approvals & Feedback:- Provide weekly updates, along with monthly and quarterly performance reports, to keep clients informed.
-Schedule regular monthly meetings to gather feedback and approvals.- Identify opportunities for growth and pitch additional services as needed to enhance the client s brand strategy.5. Collaborate with the Performance Marketing Team:- Conduct weekly check-ins with the performance marketing team (if applicable) to review metrics, assess the impact of ad spends on social media, and exchange insights.
-Share organic content for performance campaigns or curate content for performance based on specific requirements to optimize results.6. Reporting:- Reporting to manager regularly- Updating task list in real time on ZOHO (ref:updazz.com)

Payroll Type : Permanent