Digital Molecule - Social Media Strategist (1-2 Yrs) Delhi NCR (Online/Digital Marketing)

About the Role:We are looking for a creative and result-driven Social Media Strategist who can plan, create, and execute high-performing Instagram Reels for service-based brands. The ideal candidate understands trends, storytelling, and conversions-turning services into engaging short-form video content.Key Responsibilities:- Develop social media strategies aligned with client goals (lead generation, brand awareness, engagement)- Create Instagram Reels for service promotion (script, hook, caption ideas, CTA)- Research trends, audios, hashtags, and competitors to optimize reach- Convert services into engaging reel concepts (before/after, problem-solution, educational, testimonial, BTS)- Collaborate with designers, editors, and performance marketers- Write compelling captions and reel descriptions optimized for Instagram- Plan and manage content calendars- Track performance metrics and optimize content accordingly- Stay updated with Instagram algorithm changes and reel best practicesRequirements:- Proven experience as a Social Media Strategist or Social Media Manager- Strong understanding of Instagram Reels, trends, and audience behavior- Ability to ideate, script, and direct reels for service-based businesses- Basic knowledge of video editing tools (InShot, CapCut, VN, Premiere Pro - preferred)- Excellent communication and storytelling skills- Analytical mindset with understanding of insights & engagement metrics- Experience working with digital marketing or service-based brands is a plusSkills Required:- Instagram Reels Strategy- Content Ideation & Scripting- Trend Analysis- Hashtag & Caption Strategy- Basic Video Editing Understanding- Creative Thinking- Time ManagementWhat We Offer:- Opportunity to work with multiple brands & industries- Creative freedom and growth-oriented environment- Learning exposure to performance marketing & branding- Competitive salary based on experience (ref:updazz.com)

Payroll Type : Permanent