Copywriter/Content Writer - ECommerce (3-10 Yrs) Mumbai (Content/Design)

Client DetailsCompany : An E-Commerce Business Solutions organization, is a pioneer in the industry with over a decade of experience managing top brands globally.
-With a presence in India, including Mumbai and Delhi, as well as internationally in the US and Dubai, we specialize in extending brands e-commerce reach through strategic partnerships and comprehensive marketplace management services. Our digital arm- The Virtual Salt, expands our footprint as a full-service digital agency, offering a spectrum of services including social media management, influencer marketing, website creation, SEO, e-commerce marketing, video production, and performance marketing. We pride ourselves on our ability to enhance brand visibility, connect with customers, and drive sales through innovative digital strategies tailored to diverse industries such as Health & Personal Care, Baby Care, Foods, Real Estate, and Professional Services.
-At the core of our approach is the commitment to add the essential ingredient of salt -the perfect blend of creativity and strategy-to every aspect of our work, ensuring unparalleled success for the brands we serve.Services:- Development and Development Management- Asset Management- Special Situations- Strategic AdvisoryJob Title: Copywriter / Content WriterLocation: Andheri East, MumbaiWork Mode: Full-time, On-siteWorking Days & Time: Monday to Friday, 10:00 am - 6:00 pmExperience: 4-6 yearsSalary: Upto 7.2 LPARole OverviewWe are looking for a creative and strategic Copywriter / Content Writer to join our digital team in Andheri (East), Mumbai. The ideal candidate will have hands-on experience in social media content, short-form copy, and brand communication, preferably within a digital or advertising agency environment.You will be responsible for crafting compelling, on-brand content for various digital platforms, supporting brand strategies, and collaborating closely with designers, account managers, and marketing teams to deliver impactful campaigns.Key Responsibilities :Content Creation :- Write clear, engaging, and original copy for:- Social media posts (Instagram, Facebook, LinkedIn, X, etc.)- Ad copies (Meta Ads, Google Ads, Display Ads, etc.)- Website content, landing pages, banners, and emailers- Short-form content such as reels scripts, video captions, one-liners, and hooks (Must have good experience in Short-form content)- Adapt tone of voice and messaging as per each brand s identity and target audience.Copy Editing & Quality Control- Edit, proofread, and refine copy to ensure clarity, grammar accuracy, and brand consistency.- Ensure all content is error-free, high quality, and delivered within deadlines.Brand & Content Strategy :- Contribute to brand positioning, content calendars, and campaign ideas.- Support in developing content strategies aligned with client goals and marketing objectives.- Brainstorm with the creative and strategy teams to generate concepts for campaigns and launches.Client & Business Understanding :- Understand client objectives, brand guidelines, and target audience for each project.- Interpret briefs and convert them into compelling, result-oriented copy.Research & Trend Awareness :- Stay up to date with digital, social media, and content trends, especially in e-commerce and D2C.- Conduct basic research on industries, competitors, and audiences to strengthen content direction.Required Skills & CompetenciesCore Skills- Strong ability to write compelling, concise, and impactful copy for digital platforms.- Excellent verbal and written communication skills in English.- Ability to edit and refine copy for clarity, impact, and brand consistency.- Proven experience in short-form content writing (social media, ads, scripts, etc.).Experience- 4-6 years of experience as a Copywriter/Content Writer.- Prior experience in a digital marketing agency or advertising agency is mandatory.- Experience working on social media brands across different industries is preferred.- Exposure to brand strategy, positioning, and campaign ideation is an added advantage.Additional Skills- Understanding of client goals and business objectives.- Ability to work in a fast-paced, deadline-driven environment.- Keen interest in digital marketing, e-commerce, and social media trends.- Collaborative mindset and openness to feedback.Educational QualificationPreferred: MBA in Marketing / MBA in Finance/ Any (ref:updazz.com)

Payroll Type : Permanent