Search Engine Optimization Specialist - B2B Vertical (2-4 Yrs) Bangalore (Online/Digital Marketing)

Experience: 2 Years - 4 Years of ExperienceLocation: Bengaluru, KoramangalaOutstation Candidates: Not AllowedNotice Period: Immediate to 30 DaysCTC Budget: - 8 LPA - 13 LPAMandatory Requirements:- Strong B2B SEO specialist, copywriter profile- Must have 2 years of experience in B2B SEO, content writing, or SEO-focused copywriting- Must have strong working knowledge of SEO principles, including keyword research, on-page optimisation, search intent, and content structuring- Must have hands-on experience writing insight driven B2B content for landing pages, linkedIn posts or campaigns- Must demonstrate excellent B2B content writing fundamentals - clarity, structure, logic, and ability to simplify technical concepts for B2B audiences- Must have 6 month experience with search engine marketing- B2B product companies- Preferred (Experience) - Familiarity with AI-driven search, GEO, or how LLMs surface and retrieve content- Preferred (Domain Exposure) - Exposure to EVs, energy tech or SaaS- MBA/PGDBA from Tier-1 Institutes.Ideal Candidate:- Strong writing fundamentals: clarity, structure, logic, precision.- Working knowledge of SEO principles and WordPress- Curiosity about AI search, RAG, GEO, and how LLMs retrieve information.- Ability to simplify technical concepts for B2B audiences.- Comfortable with fast-paced iteration and feedback cycles.- Familiarity with keyword tools (SEMrush, As, Ubersuggest) is a bonus.- Interest in EVs, energy tech, or SaaS is an advantage but not mandatory.- MBA/PGDBA from Tier-1 Institutes.Role & ResponsibilitiesYour job is to create B2B content that:- Ranks on Google- Is easily understood and cited by AI models (GEO),- Drives qualified intent from CPOs, OEMs, fleet owners and energy partners,- And improves the clarity and performance of our paid ads and landing pages.Key Responsibilities:SEO & Generative Engine Optimisation (GEO):- Conduct keyword research, and write optimised content for Google search and AI modelsHigh-Quality B2B Copy Creation: Write clear, crisp, insight-driven content for:- Landing pages & product pages- B2B campaigns & paid ads- Whitepapers, explainers, and case studies- LinkedIn posts & thought leadership- Sales collateral (one-pagers, capability decks)Cross-functional Collaboration:- Work with design to align structure and visuals.- Support sales with sharper talking points, summaries and structured content.- Assist product marketing with feature explainers and release notes. (ref:updazz.com)

Payroll Type : Permanent