Eureka Forbes - Regional Sellout Lead (8-13 Yrs) Chennai (B2C/Retail/Channel Sales)

Migrated From iimjobs: Regional Sellout Lead - Tamil Nadu Kerala (8-13 yrs)POSITION : Regional Sellout Lead-Tamil Nadu KeralaLOCATION ChennaiREPORTING TO : National Sell Out Lead-Head Office | ZBH South-RetailFUNCTION : MarketingGRADEAssistant Manager/ ManagerEUREKA FORBES LIMITED-COMPANY OVERVIEW :Eureka Forbes Limited, a leading brand in India s consumer durables space, has been synonymous with trust, innovation, and customer well-being for over four decades. As pioneers in water purification with iconic brands like Aquaguard, and with a strong presence across air purification, vacuum cleaning, and water solutions, Eureka Forbes continues to shape healthier and happier homes across the country.With an expansive omni-channel presence spanning Direct Sales, Retail, E-commerce, and Institutional segments, Eureka Forbes serves millions of customers through a robust distribution network and an empowered workforce of passionate professionals. The organization thrives on a strong culture of performance, customer centricity, and innovation-led growth.ROLES & RESPONSIBILITIESSTRATEGICSell Out Strategy- Present Channel wise Sell Out Strategies - Basis current & Targeted share in channels- Joint Sell out Plans with NMT & RMT- Make Sell out plans basis Monthly Sell in plan with NKAM/RKAM - Drive sellout through ISP & Non-ISP Stores to ensure reduction in EOL & drive focus SKUs- Drive GT & AF Tertiary with BICs/CHs- Design regionally Cost-effective ways in GT & AF to drive sell out - ISP, shared ISP, DTS, Mobile ISP & track Tertiary vs Secondary ISP Deployment :- Deploying Right ISP at Potential stores & timely shuffling to drive business growth- Maintain ISP On Roll to Module- Monitor Count of ISPs basis Module & complete hiring of relevant ISPs through V5Cost provisioning :- Manage Regional Budgets for Sell out - (ISP, DTS & REO) to ensure maximum Revenue growth & ROICompetition Benchmarking :- Track & Monitor Competitor Activities & Share insights to cut lossesData Analytics & Insights :- Monitor Daily/Weekly trends to identify gaps & opportunities - Corrective action basis the sameTeam leadership- Lead & Mentor on field team on Product Knowledge & ExecutionOPERATIONAL :- Maintain ISP On Roll to Module- Complete ISP Life Cycle - Hiring, Training, Daily Attendance, Grooming, Sales, Monthly Salary & Incentives Payout, Increments, Exit FormalitiesGrooming & Training- Ensure ISPs are well groomed & trained at the shopfloor (Through REOs & training team)Competition Benchmarking :- Share Competition ISP Count, Salary, Incentives with Region & Ho teamDrive Backend Efficiency :- Ensure ISP attendance & Sales are punched timely, check Incentive working CANDIDATE DETAILS:Education Qualification: MBA (Sales & Marketing from Tier 2 and Tier 3 InstitutesWork Experience: 6-8Years in Core Sellout (Role should be In Retail Business, Out of which 60% of the role should be under Modern Trade and the types of stores handled.Industry Preferred: Only FMCDOTHER DETAILS:Revenue: Retail-400 CrSpan of Coverage -Retail- 3000 Stores and 500 ISPs (ref:updazz.com)

Payroll Type : Permanent