Manager - Marketing (7-15 Yrs) Delhi (Online/Digital Marketing)

Position : Manager / Senior Manager - MarketingExperience : 8-16 YearsLocation : New DelhiIndustry : ManufacturingFunctional Area : B2B Marketing, Online Marketing, offline MarketingRole OverviewWe are seeking an experienced Marketing professional from the manufacturing sector with strong exposure to B2B marketing. The role will be responsible for driving brand visibility, lead generation, and business growth through a mix of offline and online marketing initiatives aligned with organizational objectives.Key Responsibilities- Develop and execute comprehensive B2B marketing strategies to support sales and business growth.- Plan and manage offline marketing activities including exhibitions, trade shows, dealer meets, seminars, print media, and corporate branding initiatives.- Drive online/digital marketing initiatives such as website management, SEO/SEM, social media marketing, email campaigns, and lead generation programs.- Work closely with sales teams to create effective marketing collaterals, presentations, brochures, and product communication material.- Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.- Manage marketing budgets and ensure optimal ROI on campaigns.- Coordinate with external agencies, vendors, and internal stakeholders for campaign execution.- Track and report marketing performance metrics and continuously optimize strategies.Key Skills & Competencies :- Strong experience in B2B Marketing within the manufacturing industry- Hands-on knowledge of offline and online marketing channels- Strategic thinking with execution-oriented mindset - Excellent communication and stakeholder management skills- Ability to work cross-functionally with sales and leadership teams- Data-driven approach to marketing and performance measurementPreferred Candidate Profile :- 8-16 years of relevant marketing experience- Exposure to industrial / manufacturing products is mandatory- Experience handling both branding and demand generation initiatives (ref:updazz.com)

Payroll Type : Permanent