Palmonas - Manager - Conversion Rate Optimization (3-5 Yrs) Pune (Online/Digital Marketing)

Company Description:- PALMONAS is India s first demi-fine jewelry brand, dedicated to redefining luxury by creating versatile and high-quality jewelry.
-With a mission to make sophisticated and affordable jewelry accessible to the modern Indian woman, PALMONAS celebrates individuality and empowerment. The brand seamlessly blends global trends with Indian heritage, offering tarnish-proof, waterproof, and skin-friendly pieces that are perfect for everyday wear.
-At PALMONAS, luxury is not about exclusivity but about making every woman feel valued and beautiful in all moments of her life. Join us as we create jewelry that inspires and tells your unique story.Role Description:- This is a full-time, on-site role for a Conversion Rate Optimization Expert based in Pune. The role involves analyzing user behavior, implementing data-driven strategies to improve conversion rates, and optimizing web pages for customer engagement.
-The expert will regularly analyze web analytics, identify bottlenecks and opportunities, and collaborate with other departments to drive results. Responsibilities also include testing various strategies to improve user experience and effectively communicating insights and recommendations to stakeholders.Job Description:1. Role Overview:We are looking for a Conversion Rate Optimization (CRO) Expert to own and scale website & app conversions across our D2C e-commerce funnel. This role sits at the intersection of data, UX, performance marketing, and experimentation with a clear mandate to drive measurable uplifts in CVR, AOV, and funnel efficiency.You will work closely with Performance Marketing, Product, Design, Tech, and Retention teams to turn traffic into revenue.2. Key Responsibilities:Conversion & Funnel Optimization:- Own end-to-end CRO for Homepage -> PLP -> PDP -> Cart -> Checkout- Identify drop-offs, friction points, and behavioural gaps using data- Drive continuous improvement in CVR, AOV, and checkout success rateExperimentation & A/B Testing:- Design, execute, and analyze A/B & multivariate tests- Prioritize experiments using structured frameworks (ICE / PXL / RICE)- Translate insights into scalable learnings across the site/appAnalytics & Insights:- Deep-dive into GA4, heatmaps, session recordings, funnel reports- Partner with Performance Marketing to improve landing page & traffic-quality CVR- Build dashboards to track weekly/monthly CRO impactUX, Content & Merchandising:Work with Design & Content teams on:- PDP structure, imagery, copy, trust badges, reviews- Navigation, filters, sorting, search optimization- Improve mobile-first experience (majority traffic)Checkout & Payments Optimization:- Optimize checkout flows (COD vs Prepaid, payment failures, drop-offs)- Improve prepaid adoption & reduce RTOs via UX nudgesCross-Functional Collaboration:- Collaborate with Tech/Product for implementation & testing- Work closely with Retention on personalization & repeat journeys3. Must-Have Skills & Experience:- 3-5 years of hands-on CRO experience in D2C / E-commerce- Strong understanding of e-commerce funnels & user behavior- Proven track record of CVR uplift through experimentation- Working knowledge of: GA4 / Mixpanel / Amplitude- Heatmap & session tools (Hotjar, Clarity, etc.)- A/B testing tools (VWO, Optimizely, Convert, etc.)- Data-driven mindset with strong business understanding4. Good-to-Have:- Experience with Shopify / Magento / Headless setups- Exposure to app CRO (Android / iOS)- Understanding of SEO CRO interplay- Experience in high-scale traffic environments (ref:updazz.com)

Payroll Type : Permanent