Influencer Marketing Role - Beauty & Personal Care (2-4 Yrs) Mumbai (Online/Digital Marketing)

Influencer Marketing - Beauty & Personal CareHere s a sneak peek into your potential role with us,We re not just offering you a job-we re inviting you to be part of a team that thrives on curiosity and creativity.Our campaigns don t just advertise-they start conversations. We re looking for someone who can turn likes into love, followers into fans, and creators into collaborators.What You ll Do:- Plan, execute, and track influencer marketing campaigns with high budgets- Manage partnerships with Instagram influencers, including outreach, negotiations, and deliverable tracking- Work on skincare and makeup category campaigns with a clear understanding of content that performs- Identify and onboard the right creators based on audience fit, performance history, and brand alignment- Monitor campaign performance using Instagram metrics- Build and maintain a strong network/database of relevant influencers for ongoing and future campaigns- Collaborate with internal teams (creative, brand, digital) to align on campaign messaging and goals- Track and report influencer content delivery, reach, engagement, and ROI metrics post-campaignMandatory Criteria for candidates:- Candidates must be from D2C brands within Fashion, Lifestyle, or Beauty Care. Agency candidates are also preferred if they have experience working with D2C beauty brands.- Candidate must have 2 to 4 years of exp. in planning and executing influencer marketing campaigns, preferably with high budgets ( Min. 30- 40 Lakhs).- Candidate must have proven experience in Instagram influencer outreach, negotiation, and partnership management with a strong database.- Candidate should have strong understanding of beauty/skincare & makeup content, including current trends and performance benchmarks.- Candidate must have the ability to identify, onboard, and manage creators based on audience fit, engagement, and brand alignment.- Candidate should have experience in tracking and analyzing campaign performance using Instagram metrics, GA, and Excel.- Need candidate who can collaborate cross-functionally with creative, brand, and digital teams and report ROI post-campaign.- Candidate must have excellent communication and negotiation skills for this role.- Candidate must be based out of Mumbai ONLY.Who You Are- 2-4 years of hands-on experience in influencer marketing- (Beauty or personal care industry experience preferred)- Strong knowledge of beauty influencers, current trends, content styles, and engagement benchmarks- Basic working knowledge of GA, Excel, and data interpretation to track success metrics- Proven experience in influencer outreach and negotiation (mandatory)Why Join Us?- Plix has been recognized as one of the Best Places to Work-and for good reason.- At Plix, we re redefining beauty and wellness through bold innovation and plant-based solutions.- As one of India s fastest-growing D2C brands, now backed by Marico, we ve pioneered products like the world s first effervescent Apple Cider Vinegar.- Our mission is to make self-care simple, approachable, and effective for everyone.If you re passionate about driving the Plant-Based Revolution, fueled by innovation, growth, and real impact-Plix is the place to be. Diversity & Inclusion:Plix is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all. (ref:updazz.com)

Payroll Type : Permanent