Xerago - Executive - Digital Content & Campaign Operations (2-3 Yrs) Chennai (Content/Design)

We are seeking a detail-oriented Digital Content & Campaign Operations Executive with 2-3 years of experience in digital content and campaign execution. The role involves managing website content using enterprise CMS platforms, executing marketing campaigns through automation tools, and creating digital articles to support business and customer engagement objectives. Candidates with experience in any one CMS are encouraged to apply, as training will be provided on other platforms. Key Responsibilities : Content Management & Website Operations - Update, maintain, and publish website content using ICMS or Drupal or Adobe Experience Manager (AEM).
-Perform content uploads, page updates, banner changes, metadata updates, and link validation.
-Use HTML/CSS to make minor layout, formatting, and content-level adjustments within CMS platforms.
-Ensure website content accuracy, consistency, and compliance with brand and regulatory standards.
-Coordinate with internal stakeholders for content updates and timely execution. Campaign Creation & Automation (MoEngage) - Create, configure, and execute marketing campaigns using MoEngage.
-Set up audience segmentation, triggers, user journeys, and campaign scheduling.
-Execute push notifications, email campaigns, and in-app messages as per business requirements.
-Ensure campaigns are delivered accurately and within defined timelines. Content & Article Creation - Create and publish articles for the website and MBOL platform.
-Draft, format, and structure content with images, internal links, and SEO best practices.
-Apply HTML/CSS for content formatting and presentation consistency.
-Coordinate content approvals and ensure alignment with business and user experience goals. Required Skills: - 2-3 years of experience in digital content operations or marketing operations.
-Mandatory hands-on experience with HTML and CSS for content formatting, layout adjustments, and web publishing.
-Working knowledge of JavaScript and JSON for handling dynamic content, integrations, and campaign-related configurations.
-Hands-on experience with any one CMS (ICMS or Drupal or Adobe Experience Manager - AEM) experience in other CMS platforms will be provided through training.
-Experience in MoEngage for campaign creation, triggers, journey setup, and execution.
-Understanding of RESTful APIs and web integrations for connecting CMS, marketing tools, and third-party services.
-Basic understanding of database concepts (SQL/NoSQL) for data validation, segmentation logic, or troubleshooting.
-Strong understanding of CMS workflows, metadata management, and SEO fundamentals.
-High attention to detail and ability to manage multiple tasks in a fast-paced environment. (ref:updazz.com)

Payroll Type : Permanent