Head - Content - Acquisition/Monetization - Media & Entertainment (12-15 Yrs) Mumbai (Content/Design)

Working Days: 5Industry: Media and entertainmentPreferred Skills: Content Vision & Strategy, Programming & Genre Mix, Content Creation & Quality Control, Team Leadership & Execution, Performance & Optimisation, Monetisation & ROI OwnershipFunctions: Media and Communication/FM MusicMandatory Criteria:(Can t be neglected during screening)1. Relevant Industry Background- Must have leadership experience in audio/content/OTT platforms such as:- Kuku FM, Pocket FM, Pratilipi, Storytel, Reel Saga, Dramabox, StoryBox, Story TV- OR strong content leadership background in digital media, OTT, or radio-led consumer platforms.2. End-to-End Content Ownership- 12-15 years in media/content ecosystems.- Must have owned full content vision, genre strategy, and programming roadmap - not just individual shows.- Demonstrated leadership in building scalable original IPs and content verticals.3. Programming & Editorial Depth- Proven experience curating genre mix across audio/video formats.- Strong editorial judgment in greenlighting commercially viable original content.- Experience designing seasonal calendars, tentpole strategies, and differentiated platform identity.4. Performance & Monetisation Accountability- Track record of linking content strategy to measurable metrics: retention, completion rates, subscriber growth, and revenue per IP.- Strong understanding of content monetisation models (ads, branded integrations, sponsorships, subscription).- Must have owned ROI accountability for content investments.5. Team & Cross-Functional Leadership- Experience leading producers, commissioning teams, writers, editors, and creative partners.- Built SOPs for production, publishing, and content lifecycle management.- Worked closely with Growth, Marketing, Sales, and Tech to align content with business impact.Job Description:Role Purpose:To own the end-to-end content vision, programming strategy, genre mix, and ROI for the platform s App - transforming it into a compelling destination for high-quality, original, and commercially viable content.This leader will balance creative excellence with business impact, ensuring content not only engages audiences but also drives retention, monetisation, and brand equity.Key Responsibilities1. Content Vision & Strategy- Define the long-term content roadmap aligned with BIG FM s brand legacy and digital-first ambitions- Build a differentiated content identity for the BIG App across audio, video, and interactive community formats- Identify high-potential genres and audience segments based on market research and platform insights2. Programming & Genre Mix- Curate and optimise the genre mix (talk shows, storytelling, celebrity-led formats, infotainment, podcasts, culture, youth content, etc.)- Greenlight original shows and IPs based on editorial strength and commercial viability- Develop seasonal programming calendars and tentpole content strategies3. Content Creation & Quality Control- Oversee end-to-end commissioning of content - from concept to production to launch- Ensure consistency in tone, storytelling quality, and production standards- Drive scalable content pipelines for rapid experimentation and iteration4. Team Leadership & Execution- Lead and mentor producers, writers, editors, commissioning teams, and creative partners- Build SOPs for ideation, production, publishing, and content lifecycle management- Collaborate closely with marketing, growth, partnerships, and tech teams for integrated execution5. Performance & Optimisation- Track and analyse performance metrics including:- User acquisition & retention- Listening/viewing time- Completion rates- Subscriber growth- Revenue per show/IP- Continuously refine the content slate based on analytics and audience feedback- Ensure content is monetisation-ready through ads, sponsorships, branded integrations, and premium models6. Monetisation & ROI Ownership- Align content strategy with advertising, branded content, and subscription models- Work with sales teams to build content-led revenue opportunities- Ensure measurable ROI from content investmentsIdeal Candidate Profile:- 12-15 years of experience in media, content, OTT, audio platforms, or storytelling ecosystems- Proven leadership experience in building and scaling content verticals- Strong exposure to audio-first or OTT content environments- Deep understanding of content monetisation models- Editorial instinct combined with strong commercial acumen- Experience launching or scaling digital content platforms is a strong advantage- Ability to operate in a fast-evolving, entrepreneurial environment (ref:updazz.com)

Payroll Type : Permanent