Dainik Bhaskar - Senior Product Manager - Advertising (5-10 Yrs) Noida (Marketing/PR/Advertising)

Senior Product Manager - Ads - At Dainik Bhaskar Digital, we are building a large-scale consumer news product used daily by millions of users across India. A key part of building a sustainable news ecosystem is creating strong monetisation systems that grow revenue while preserving product quality and user trust.- We operate as multiple independent product pods focused on areas such as News Experience,Personalisation, Growth, Content Systems, and Ads. This role will focus on owning and evolving the ads product stack across our platforms.What you will doA. Own the ads product roadmap across app and web surfaces, working towards improving monetisation while maintaining a strong user experience.B. Define and evolve ad placements, formats, inventory strategy and monetisation surfaces within the product.C. Innovate and lead the ideation and delivery of innovative ad offerings, brand solutions, interactive and rich ad units to maximize revenue while enhancing the user experience.D. Innovate on ad tech, targeting, audience segments and identify opportunities to maximize advertiser value with highly targeted advertising.E. Balance revenue objectives with editorial integrity, product quality and user trust.F. Drive revenue growth through structured experimentation across ad load, placement strategy, targeting, personalisation, and format innovation.G. Use modern AI tools to accelerate research, ideation, prototyping and analysis, reducing time from idea to real user validation.H. Rapidly convert product concepts into working prototypes or interactive flows that can be tested with a small cohort of users before full engineering investment.I. Continuously improve key monetisation metrics such as fill rate, viewability, CTR, yield and overall performance.J. Develop a strong understanding of user behaviour, advertiser demand and the evolving digital news ecosystem.K. Use market analysis, user research and competitive benchmarking to identify monetisation opportunities.Who you areA. 5 years of Product Management experience, with at least 1-2 years of direct experience in ad monetisation, programmatic advertising, or yield optimisation.
-Hands-on familiarity with ad networks, SSPs/DSPs, or header bidding setups is strongly preferred.B. Comfortable working in a fast-paced environment with high ownership and autonomy.C. Comfortable working hands-on with modern AI tools and workflows to improve speed and quality of product execution.D. Actively explores and adopts new tools (AI or otherwise) to improve research, prototyping, analysis and day-to-day product workflows.E. Strong collaboration and communication skills, and ability to work across cross-functional teams.F. Strong analytical and problem-solving skills, with the ability to use data to drive decisions. (ref:updazz.com)

Payroll Type : Permanent