Blue Tea - Senior Content Strategist (3-5 Yrs) Noida (Content/Design)

About the Company: Blue Tea is India s No. 1 herbal tea brand, renowned for its vibrant, natural blue teas made from Butterfly Pea flowers and other unique herbs. We are on a mission to bring wellness to people through the power of nature while supporting over 600 small farmers in India. Our brand gained nationwide attention after a successful pitch on Shark Tank India, where we impressed the judges with our innovative products and commitment to sustainability.- Today, Blue Tea is a global brand, serving over 20 lakh consumers across India, the USA, and Europe. We are proud to be the choice of health-conscious tea lovers, and our products are even served on Indigo Airlines.Job description :- We are looking for a creative and strategic Senior Content Strategist to lead our content initiatives and drive impactful storytelling across digital platforms.
-The ideal candidate will be responsible for building strong content strategies that strengthen brand presence, engage audiences, and support business growth.Responsibilities:- Develop and execute comprehensive content strategies aligned with brand and marketing goals.- Plan and manage content across social media, website, and performance campaigns.- Stay updated with content trends, social media trends, and industry insights.- Lead campaign ideation, storytelling, and creative content concepts.- Work closely with designers, video editors, and marketing teams to produce high-quality content.- Analyze content performance using analytics tools and optimize strategies based on insights.- Maintain and refine the brand voice and tone across all communication channels.Skills Required:- Minimum 3 years of hands-on experience in content strategy, digital marketing, or brand content.- Experience working with social media platforms, digital campaigns, and performance marketing content.- Ability to translate brand messaging into engaging content formats.- Excellent cross-functional coordination and communication skills.- Ability to work effectively in a fast-paced, high-growth FMCG environment.- Experience in D2C, FMCG, or consumer brands is preferred. (ref:updazz.com)

Payroll Type : Permanent