XECH - Executive - Public Relations & Media Relations (1-8 Yrs) Anywhere In India/Multiple Locations (Marketing/PR/Advertising)

Job Title: PR & Media Relations ExecutiveDepartment: Marketing & CommunicationsJob Summary :We are looking for an experienced PR Executive with strong knowledge of the Home / Kitchen / Electronics / Corporate Gifting industry. The candidate will be responsible for managing brand communication, media relations, press releases, influencer collaborations, and PR events to enhance brand visibility and credibility in the market.Key Responsibilities :1. Brand Communication :- Develop and maintain a strong brand image in the Home, Kitchen, Electronics, and Corporate Gifting markets.- Draft and manage press releases, media notes, brand stories, and corporate announcements.- Build communication strategies aligned with product launches, marketing campaigns, and brand positioning.2. Media & PR Network Management :- Build and maintain strong relationships with journalists, media houses, and industry publications.- Identify relevant appliance and technology media platforms, magazines, and online portals for coverage.- Coordinate interviews, editorial features, product reviews, and media placements.3. Industry-Specific PR Activities :- Collaborate with tech reviewers, bloggers, appliance testers, and trade media partners.- Manage PR activities related to product launches, brand announcements, trade shows, and exhibitions.- Support communication strategies for Home, Kitchen, Electronics, and Corporate Gifting markets.4. Digital PR & Influencer Collaboration :- Work with influencers and social media teams to enhance online communication efforts.- Monitor brand mentions, media feedback, and public sentiment across social media and websites.- Support content creation for brand announcements, product features, case studies, and success stories.5. Crisis & Reputation Management :- Identify and manage negative publicity or brand-related issues.- Prepare official responses and statements in coordination with the leadership team when required.6. Reporting & Coordination :- Maintain PR calendars, media coverage sheets, and campaign reports.- Track media coverage, ROI reporting, and performance analysis.- Coordinate with marketing, design, and product teams to ensure consistent brand messaging.Requirements :- Bachelors degree in Mass Communication, PR, Marketing, or a related field.- 18 years of experience in PR, preferably in Home / Kitchen / Electronics / Corporate Gifting industry.- Strong media network and understanding of appliance industry trends.- Excellent communication, writing, and presentation skills.- Ability to manage PR campaigns and multi-channel communication.- Strong organizational and planning skills.Key Skills :- Media Relations & PR Strategy- Press Release & Editorial Writing- Industry Knowledge (Appliances / Corporate Gifting)- Digital PR & Influencer Coordination- Communication & Negotiation- Brand Representation & Crisis Management (ref:updazz.com)

Payroll Type : Permanent